FREE Two-Day Shipping and 30 Percent Off Diapers and Wipes Now Available to Members of the New Amazon Mom Program

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of Amazon Mom (www.amazon.com/mom)—a new, free membership program that offers exclusive promotions and discounts available only to parents and caregivers from the prenatal days through the toddler years. By signing up for Amazon Mom, members receive three months of unlimited FREE Two-Day Shipping with Amazon Prime on eligible items and the ability to earn additional free months, up to one year. Amazon Mom members also receive a 30 percent discount on select diapers and wipes when they sign up for Subscribe & Save delivery.

"We understand that children are very rewarding and at times can be expensive,” says Doug Herrington, vice president of Consumables at Amazon.com. "Amazon Mom makes it easier than ever for families to get everything they need, from strollers and diapers to digital cameras and blenders, all with great prices and fast free shipping directly to your doorstep.”

Exclusive offers and fast, free shipping make shopping on Amazon.com for baby products – and everything else a family needs – even easier. With Amazon Mom, members get:

• Three months of unlimited FREE Two-Day Shipping on millions of eligible items, with the option to earn additional months (up to one year) of FREE Two-Day Shipping for every $25 spent on Baby items in a single order.
• 30% off select diapers and wipes. Amazon Mom members get an additional 15% discount on top of the standard 15% discount when they sign up for Subscribe & Save delivery.
• Many more exclusive discounts and offers, tailored to a family’s interests, delivered right to their inbox.

Aimed at helping parents and caregivers from the prenatal days through the toddler years, Amazon Mom features products and deals that help new parents face common parenting issues such as "Surviving Teething” or "Finding 10 Minutes for Mom.” Community discussions encourage new parents to connect with other parents and share information about products, tips and techniques.

To join Amazon Mom, visit www.amazon.com/mom for more information. It only takes a few minutes to sign up and activate the free membership.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com,” "we,” "our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.