13.01.2006 00:02:00
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Drive Insurance from Progressive Group President Bob Williams Rings Closing Bell at New York Stock Exchange
The Drive brand launched countrywide in January 2005 with thepremiere of national television advertising during the NFL playoffs.The brand's commercials feature television celebrities like JohnO'Hurley (Seinfeld, Dancing With The Stars) and Ryan Stiles (The DrewCarey Show), and highlight all that independent agents offer -personal service, advice, custom coverage and more. Advertisingencourages consumers to go to the Drive Web site -www.driveinsurance.com - to find a local, independent agent or broker.The Web site tallied over a million unique visits in 2005.
Drive also provides a variety of opportunities for independentagents to grow their business with its nationally recognized brand,and agents have responded enthusiastically. More than 10,000 Drivesigns now appear at independent agencies across the country, more than4,000 agents participate in Drive display ads in local Yellow Pages,and more than 5,000 receive Internet referrals fromwww.driveinsurance.com.
The Progressive Group of Insurance Companies (NYSE:PGR), inbusiness since 1937, is the nation's third largest auto insurancegroup. Progressive companies using the Drive Insurance brand comprisea group that is the largest writer of auto insurance throughindependent agents and brokers in the U.S., based on premiums written.Drive is also a leading brand of commercial auto, motorcycle, boat andRV insurance. Agents and brokers can log in to Drive'spassword-protected, agency-dedicated Web site, www.ForAgentsOnly.com,to access customer policies, state and countrywide news, and otherinteractive features. More information can be found atwww.driveinsurance.com.
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Progressive Corp. | 229,40 | -2,51% |
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