Danavation Technologies announces entry into Quebec Grocery Market with installation of Digital Smart Labels™ into IGA location

TORONTO, July 16, 2021 /CNW/ - Danavation Technologies Corp. (CSE: DVN) ("Danavation" or the "Company"), a Canadian-based Internet of Things (IoT) technology company and provider of micro e-paper displays, today announced that our Digital Smart Labels™ will be installed at an IGA grocery store located approximately 80 km northwest of Montreal, Quebec. Acquired by Sobeys through the purchase of the Oshawa Group Ltd. in 1998, the Independent Grocers Alliance ("IGA") primarily operates in Quebec with over 270 independent affiliated grocers across the province. Danavation anticipates starting the installation before the end of August, 2021.

Sobeys is one of two national grocery retail and distribution companies in Canada, with more than 1,500 corporate and franchise stores across the country including retail banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs. Sobeys is a wholly-owned subsidiary of publicly-traded Empire Company Limited (TSX: EMP.A). In addition to this IGA installation, Danavation is collaborating with Sobeys to help enhance the retail experience for customers while improve pricing and label efficiencies in select stores.

"In addition to the time and cost savings IGA can realize from the installation of our Digital Smart Labels™, this location will also benefit from improved customer engagement, reduced risk of inaccurate pricing and the flexibility to change pricing often to showcase daily, weekly and monthly specials – all with a few simple clicks," said John Ricci, CEO of Danavation. "As we expand our portfolio of deployments, Danavation is continuing to alleviate pain points for retailers and other organizations with our unique Platform-as-a-Service solution."

About Danavation
Danavation Technologies Corp. is a Canadian-based, Internet of Things (IoT) technology company, providing micro e-paper displays to organizations across North America. The Company's Digital Smart Labels™, powered by IoT automation technology and software Platform-as-a-Service (PaaS), enables companies across various sectors to automate labelling, price, product, and promotions in real-time, enhancing data accuracy and improving performance by removing high labour costs and low productivity associated with traditional labour-intensive workflows. By empowering the adoption of smart retail, smart cities and industry 4.0, our goal is to create a sustainable and profitable business for shareholders while advancing sound environmental, social and governance practices, including by significantly reducing paper usage. Danavation has introduced its solution to retailers across North America, including big box and boutique grocers, while also targeting new markets including healthcare providers, manufacturing, and logistics companies. Learn more about the background of Danavation and our vision for the future on our website. As well, follow us on LinkedIn, Instagram, Twitter and YouTube for more updates on how we are transforming the retail landscape.

Forward-Looking Information
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SOURCE Danavation Technologies Corp.