08.11.2007 19:36:00
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Clear Channel Radio Awards $1.25 Million in Prizes to Creators of Outstanding Radio Ads
The host was sublime, the prizes were unprecedented and the winners had
game. All set against the backdrop of New York City’s
picturesque Columbus Circle. Best of all: the winners of the Excellence
in Advertising on Radio (EAR) Awards, held Friday at the Frederick P.
Rose Hall in the Time Warner Center here, walked away with some $1.25
million in cash and prizes.
Created by Clear Channel Radio (NYSE:CCU), the EAR awards monetarily
recognize the outstanding work being done in radio advertising creative.
Judged by a distinguished panel of top advertising and marketing
editors, the awards are open to anyone creating radio advertising,
whether inside broadcasters, advertisers, ad agencies, or creative
shops. Friday’s event capped a four-month
contest that attracted nearly 1,000 submissions.
"We were delighted with the response to the
competition, but we’ve been blown away by the
response to Friday’s event,”
said John Hogan, president and CEO of Clear Channel Radio. "In
addition to congratulating the winners, our thanks go out to Stephen
Colbert for such a masterful job as host.”
Among Colbert’s trademark observations in
congratulating the nominees, declaring that the nominees had created
radio advertising that was entertaining, funny, poignant and, most of
all, "impactishnessful.”
Some 42 finalists vied for prizes in seven categories that included
prizes from BMW, PayPal and eBay, American Express, Delta AirElite, and
Clear Channel.
And the EAR Awards went to ... Best of Show(Grand Prize: $1 million in Clear Channel
Radio air time) "Talk Like You Type”
Pond Radio Entertainment
Client: Typing Master Pro
Writer / Director: Sam Pond
Best Copywriting(Delta AirElite Fleet Membership in a
private chartered jet for winner and five guests) "Talk Like You Type”
Pond Radio Entertainment
Client: Typing Master Pro
Writer / Director: Sam Pond
Best Use of Humor(A pair of 2007 Mini Cooper S
vehicles) "Fisherman”
Devito Verdi
Client: Legal Seafood
Copywriters: Joe Schrack, Larissa Kirschner
Art Director: Carlos Figueiredo
Producer: Karen Tomlin
Production Company: Barl
Best Use of Music(2008 BMW 3 Series convertible
hardtop with HD Digital Radio installed) "Double Shot General”
Crispin Porter + Bogusky
Client: Burger King
Copywriter: Ryan Kutscher
Chief Creative Officer: Alex Bogusky
Creative Directors: Bill Wright, Bob Cianfrone
Executive Integrated Producer: Jill Kershaw
Production Company: Audio Post
Engineer: Frank Vendrosa-Nutmeg Audio Post
Composer: Andrew Fellstein, John Nau-Beacon Street
Best Use of Radio to Drive Consumers to the Web(A
$50,000 line of credit on PayPal for use on eBay or another online
auction site) "Tickets”
Clear Channel Radio/Los Angeles
Client: Broadway dot com
Creative Director: David Heisop
Best PSA/Pro Bono($25,000 donated to the charity of
the winner’s choice) "Evil”
Roberts Communications
Client: Lead Free Rochester
Creative Director/Copywriter: Tony Cacamo
Creative Director: Bill Murtha
Chief Creative Officer: Bruce Kielar
Best Commercial Produced by a Radio Station(A $20,000
Paris shopping spree with a prepaid American Express credit card) "Crazy”
Clear Channel Radio/Orlando
Client: Adobe Gilas
Director of Production Services: Dave Green
Production Director: CJ Goodearl
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods and via mobile-navigation devices from Cobra,
Garmin, Kenwood and others. The company's operations include radio
broadcasting, syndication and independent media representation. Clear
Channel Radio is a division of Clear Channel Communications, Inc.
(NYSE:CCU), a leading global media and entertainment company. More
information on the company can be found at www.clearchannel.com.
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