06.11.2007 15:09:00
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Classic Buick-Pontiac-GMC in Streetsboro, Ohio to Be Featured in National Advertising Campaign
STREETSBORO, Ohio, Nov. 6 /PRNewswire/ -- Classic Buick-Pontiac-GMC, which held its grand opening in May of this year, will now be featured in an upcoming national, retail advertising campaign for the three divisions. Jim Brown, president, Classic Auto Group, is thrilled to welcome the film crew into his all-new showroom.
Classic, one of the first GM dealerships to offer all three GM brands under one roof in this new state-of-the-art facility will now be the first dealership of its kind to be featured in national advertising. The modern facility design and its expansive showroom will provide the perfect setting for Buick, Pontiac and GMC to showcase some of its newest models in advertising.
"Our customers are already telling us they really enjoy the offerings of this new, modern design...from the efficient sales and service areas to the comfortable waiting areas," Brown added. "Now it seems to be paying added dividends as a set for a major advertising campaign. We're thrilled." Classic Buick-Pontiac-GMC at 835 Classic Dr. opened its doors to customers on May 17.
In 2002, GM announced a strategy to group the Buick, Pontiac and GMC brands into one preferred distribution channel. Today, more than 1,600 dealers are aligned, and together they sell about 70 percent of the volume for the three brands.
"We believe this provides a competitive advantage for our dealers," Jim Bunnell, divisional general manager of Buick-Pontiac-GMC, said. "The Buick- Pontiac-GMC channel allows GM to optimize each brand by developing distinct yet complementary vehicles that reduce product overlap, broaden the appeal of each model and reach new customers."
Each brand in the channel has it own defining characteristics: -- Pontiac: Muscular, athletic, bold designs with great performance -- Buick: Premium vehicles that offer classic, timeless designs, and exquisite levels of craftsmanship and high quality -- GMC: Professional Grade trucks, SUVs and crossovers engineered to provide superior capabilities and innovative features. About Classic Auto Group
The Classic Auto Group, based in Northeast Ohio, is ranked among the top dealership groups in the nation. Founded in 1979 by company President James A. Brown, Classic began as a single Chevrolet dealership in Mentor, Ohio, and has grown to include 21 brands sold at 15 locations throughout northeast Ohio. GM brands include Cadillac, Chevrolet, Buick, Pontiac, and GMC. Classic Chevrolet has received Chevrolet's Genuine Leader Award every year since 2000. Classic Auto Group employs more than 800 employees, and reported sales of more than 20,000 vehicle sales in Ohio for 2006.
Brown and his family support numerous charitable organizations, including local fine arts organizations and nearly 30 local children's sports teams. Over the years, they have donated a number of vehicles to help various organizations, including NAACP, Habitat for Humanity, Masonic Burn Center, Lake Erie College and Mentor Bomb Squad.
About General Motors
General Motors Corp. , the world's largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at http://www.gm.com/.
Contact: Cara Wilson Classic Pontiac Buick GMC Cadillac of Streetsboro Office: (330) 422-7100 Cell: (440) 667-0305
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