Boost Communications, Inc. Selected by Clear Channel Radio to Pilot Premium SMS Promotions in San Diego Market

SAN DIEGO, May 12 /PRNewswire/ -- Boost Communications, Inc., a leading provider of interactive, mobile marketing solutions for radio, entertainment and sports announced today that it has been selected by Clear Channel Radio to pilot a range of interactive mobile services designed to rapidly increase revenues at its San Diego area radio stations.

At the heart of the new pilot program is Boost's mTxt cross-carrier mobile platform, which allows radio station listeners to participate in contests, promotions, requests, votes, and subscription based services simply by sending text messages. Unlike traditional telephone response to promotions, there is no on-hold time, and no one is shut out. In addition, Boost's products offer customers like Clear Channel Radio brand new revenue streams with low start-up and integration costs.

"As a recognized leader in our industry, Clear Channel must work with best-in-class providers of innovative technologies to enhance our value to our customers and drive new sources of revenue," said Cory Cuddeback, General Sales Manager for 101 KGB and Rock 105.3 for Clear Channel Radio in San Diego. "With this in mind, Boost Communications, Inc. represents an ideal partner for us in the mobile marketing space."

As text messaging becomes increasingly popular across the country, today's media and entertainment providers are seriously looking for ways to capitalize on the unique advantages of mobile marketing and promotions. Boost Communications, Inc. has taken the lead in making SMS promotions easy to set up, easy to manage, and highly profitable from day one.

"Our company is thrilled to be working with Clear Channel Radio in our home town of San Diego," said Boost Communications, Inc. CEO Martin Kristiseter. "This is a great opportunity to showcase how much fun and profitable our products can be."

The Boost mTxt cross-carrier mobile platform is the result of over five years of application development and mobile marketing experience in Scandinavia and the U.S. This stable platform features scalability up to 2,000 messages per second and the shortest set-up and implementation time for premium SMS services in the industry. The mTxt platform provides the foundation for a portfolio of innovative mobile marketing products including mVote, which enables audience-voting on surveys, playlists, and contests, as well as mTalk, which enables event and radio audiences an unprecedented ability to interact directly with hosts and celebrities. For more information on mTxt and the complete portfolio of mobile marketing products, visit http://www.boostcommunications.com/.

About Clear Channel

Clear Channel Communications, Inc., headquartered in San Antonio, Texas, is a global leader in the out-of-home advertising industry with radio and television stations, outdoor displays, and entertainment venues in 63 countries around the world. Including announced transactions, Clear Channel operates approximately 1,224 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates approximately 770,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. Clear Channel Entertainment is one of the world's largest diversified promoters, producers and presenters of live entertainment events and is a leading fully integrated sports marketing and management company.

About Boost Communications, Inc.

Headquartered in San Diego, CA, Boost Communications, Inc. is a leading provider of interactive, mobile marketing solutions for radio, entertainment, and sports. Unlike other mobile marketers offering unproven platforms, long lead times, and expensive start-up and integration costs, Boost Communications has earned a reputation for simplifying and accelerating the deployment of interactive, revenue generating mobile marketing applications. With millions of messages routed over Boost's infrastructure in Scandinavia and the U.S. on a daily basis, Boost Communications, Inc. offers a proven product platform that creates innovative marketing opportunities and new revenue streams. For more information, visit http://www.boostcommunications.com/

Contact: Martin Kristiseter Contact: Laura Andersen Boost Communications, Inc. enter:marketing Phone: 858-405-8429 Phone: 212-731-2033 martin@boostcommunications.com la@enter-marketing.com

(C) Copyright 2005 Boost Communications, Inc. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.