Boost Communications Delivers Successful Premium SMS Promotion for Clear Channel Radio's Channel 933

SAN DIEGO, May 18 /PRNewswire/ -- Boost Communications, Inc., a leading provider of interactive mobile marketing solutions for radio, entertainment, and sports announced the success of an innovative SMS promotion at the "Your Show 6" concert for Clear Channel Radio's Channel 933 on May 13 at the Coors Amphitheatre in San Diego, CA. Thousands of Channel 933 listeners and "Your Show 6" attendees took part in the promotion by sending premium text messages for the chance to meet members of Simple Plan backstage at the event.

The promotion was the first of its kind as part of a new relationship between Clear Channel Radio and mobile marketer Boost Communications, Inc. (http://www.boostcommunications.com/)

"We are thrilled by the response to our debut of SMS-based promotions surrounding our signature event, 'Your Show 6,'" said Diana Laird, Program Director for Channel 933. "The promotion generated great participation leading up to the show and a lot of excitement at the concert itself. We look forward to using Boost Communications' technology for future events and daily promotions."

Whereas traditional radio promotions have relied on telephone responses from listeners, Boost Communications' premium SMS promotions allow radio listeners and event attendees instant participation through text messaging

-- without waiting on hold or getting shut out due to call volumes. The promotions also create new revenue for the radio station while offering low start-up and integration costs.

"We're very pleased to have delivered such a successful program for Channel 933," said Boost Communications, Inc. CEO Martin Kristiseter. "These innovative promotions are not only fun and convenient for listeners, we believe they represent an important business opportunity that will continue to increase in relevance."

The Boost mTxt cross-carrier mobile platform is the result of over five years of application development and mobile marketing experience in Scandinavia and the U.S. This stable platform features scalability up to 2,000 messages per second and the shortest set-up and implementation time for premium SMS services in the industry. The mTxt platform provides the foundation for a portfolio of innovative mobile marketing products including mVote, which enables audience participation in survey's, playlists, and contests, as well as mTalk, which enables event and radio audiences an unprecedented ability to interact directly with hosts and celebrities. For more information on mTxt and the complete portfolio of mobile marketing products, visit http://www.boostcommunications.com/.

About Clear Channel

Clear Channel Communications is a global leader in out-of-home advertising and entertainment. The company owns radio and television stations, outdoor advertising displays, produces live entertainment productions and owns venues in 65 countries, including throughout the United States. Visit our website at http://www.clearchannel.com/. In San Diego, Clear Channel owns a total of seven radio stations: KGB-FM (101.5), KIOZ-FM (Rock 105.3), KMYI-FM (MY 94.1), KHTS-FM (Channel 933), KUSS-FM (US 95.7 FM), KOGO-AM (News Radio 600) and KLSD-AM (AM 1360). Clear Channel Communications also has an exclusive agreement to provide programming and sell advertising for Mexican-licensed XTRA-FM (91X), XHTZ-FM (Z90.3), and XOCL-FM (KOOL 99.3), as well as a similar arrangement with Binational Broadcasting for XHRM (Magic 92.5).

About Boost Communications, Inc.

Headquartered in San Diego, CA, Boost Communications, Inc. is a leading provider of interactive, mobile marketing solutions for radio, entertainment, and sports. Unlike other mobile marketers offering unproven platforms, long lead times, and expensive start-up and integration costs, Boost Communications has earned a reputation for simplifying and accelerating the deployment of interactive, revenue generating mobile marketing applications. With millions of messages routed over Boost's infrastructure in Scandinavia and the U.S. on a daily basis, Boost Communications, Inc. offers a proven product platform that creates innovative marketing opportunities and new revenue streams. For more information, visit http://www.boostcommunications.com/

Boost Communications, Inc. Contacts: Martin Kristiseter Laura Andersen Boost Communications, Inc. enter:marketing Phone: 858-405-8429 Phone: 212-731-2033 Email: martin@boostcommunications.com Email: la@enter-marketing.com

(C) Copyright 2005 Boost Communications, Inc. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.