04.12.2007 18:17:00
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Bank Holds #1 Online Position with a 43% Market Share with Online Checking Applicants, According to comScore Inc.
WaMu (NYSE:WM) today announced it continues as #1 in online checking
accounts with consumers in its footprint market (among top 10 online
banks) with consumers nationwide, according to third quarter analysis by
comScore Inc. Researched showed that 43% of the online banking consumers
selected a WaMu checking account in its footprint, while 31% of online
consumers chose WaMu nationwide.
"Our research shows that the new WaMu Free
Checking® account continues to be met with
a very favorable response from consumers,”
said Serge Matta, senior vice president of comScore Financial Solutions. "WaMu
seems to have hit a chord with online consumers with their checking and
savings products.”
Success of the checking account has been attributed to industry leading
customer benefits and the industry’s fastest
application process that can take less than 7 minutes and includes a
paperless account opening process.
According to the study, online banking growth for the industry remained
relatively flat in the third quarter of 2007, compared to 4.4% growth in
the second quarter, and 9.2% in the last twelve months. The competitive
set of bank sites covered in the study consisted of major national and
regional banks with online offerings.
"We are excited about the growth of our market
share and thank our customers for continuing to make us #1,”
said Richard Blunck, SVP, WaMu’s Director of
eCommerce. "Our goal is to make banking
simple for customers, whether they are in our retail store or on our
website.”
WaMu is a leading provider of online financial services, and its site, www.wamu.com,
has received widespread industry and consumer recognition, averaging
more than 3,500 online applications submitted per day. The site is
consistently ranked as one of Keynote’s top
online banking sites. The online banking site also continues to be at
the top of the Gomez ratings for site response time, more than 1 second
faster than the second-quickest site, and more than twice as fast as the
industry benchmark.
About WaMu
WaMu, through its subsidiaries, is one of the nation’s
leading consumer and small business banks. At September 30, 2007, WaMu
and its subsidiaries had assets of $330.1 billion. The company has a
history dating back to 1889 and its subsidiary banks currently operate
approximately 2,700 consumer and small business banking stores
throughout the nation. WaMu’s press releases
are available at http://newsroom.wamu.com.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global
cross-section of more than 2 million consumers who have given comScore
permission to confidentially capture their browsing and transaction
behavior, including online and offline purchasing. comScore panelists
also participate in survey research that captures and integrates their
attitudes and intentions. Through its proprietary technology, comScore
measures what matters across a broad spectrum of behavior and attitudes.
comScore analysts apply this deep knowledge of customers and competitors
to help clients design powerful marketing strategies and tactics that
deliver superior ROI. comScore services are used by more than 800
clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC,
Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper
Association of America, Financial Times, ESPN, Fox Sports, Nestlé,
Starcom, Universal McCann, the United States Postal Service, Verizon,
ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
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