Yahoo! to Rebrand LAUNCH, the Internet's #1 Music Destination, as Yah

    Music Writers/Online Writers/Business Editors/Entertainment
    Editors

    SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 9, 2005--Yahoo! Inc. (Nasdaq:YHOO) announced today that its music destination, LAUNCH, will be rebranded as Yahoo! Music (http://music.yahoo.com). LAUNCH will begin operating under its new brand immediately, allowing the Internet's leading music property to leverage the power and esteem of Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. With a new logo, Yahoo! Music will unify all its music products and services under a single brand identity. The Yahoo! Music branding will be rolled out in the coming months to international properties that currently have LAUNCH sites, including Europe, Australia, and Yahoo! en Espanol.
    "Yahoo! is committed to being at the forefront of digital music and providing consumers with a compelling and comprehensive music experience," said Dave Goldberg, vice president and general manager, Yahoo! Music. "The Yahoo! Music brand will allow for deeper integration across the Yahoo! network as we continue to develop new initiatives to expand our music services for consumers around the world."
    LAUNCH was acquired by Yahoo! in 2001 and became the company's online music destination.

    About Yahoo! Music

    Yahoo! Music (http://music.yahoo.com), offers user the most comprehensive music-related content, features and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Yahoo! is also home to Musicmatch, which offers music software and services to help users, manage, enjoy and buy music that best matches their unique tastes.

    About Yahoo!

    Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

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CONTACT: Yahoo! Music Charlene English, 310-526-4340 cenglish@yahoo-inc.com or Bender/Helper Impact Melisa Rodriguez, 310-694-3120 melisa_rodriguez@bhimpact.com

KEYWORD: CALIFORNIA INTERNATIONAL EUROPE ASIA PACIFIC LATIN AMERICA INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD ENTERTAINMENT MUSIC INTERNET E-COMMERCE PRODUCT SOURCE: Yahoo! Inc.

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