Wyndham Rewards Meets 50 Mln Member Mark; Plans 2,000+ Hotels In China By 2019

(RTTNews) - Wyndham Rewards, the guest loyalty program of hotel giant Wyndham Hotel Group, announced Friday it has surpassed 50 million members worldwide, marking a major achievement for the re-imagined program and highlighting the aggressive expansion of its globally recognized brands.

The company noted that the milestone member of the Wyndham Rewards enrolled earlier this week at the newly opened Wyndham Grand Xiamen.

Wyndham Hotel Group, one of three hospitality business units of Wyndham Worldwide (WYN), also said it expects to hit more than 2,000 hotels in country by the end of 2019. The company is currently the largest U.S-based hotel company in China with more than 1,300 hotels.

Globally, the company offers more than 8,000 hotels across 77 countries under 18 brands.

Originally launched in 2004, Wyndham Rewards was completely re-imagined in the summer of 2015. Most recently, the program unveiled a multi-year integration across Wyndham Worldwide and its vacation rental and vacation ownership portfolios.

Further, with an expectation of 2,000 hotels open in China by the end of 2019, the company plans to introduce two new brands to the market later this year, including midscale Wingate by Wyndham brand and its city-centric, lifestyle-based TRYP by Wyndham brand.