With a New 'G-Spot' on the Web, G-Line Throws Fashion a Curve; Fairchild Sports Launches the G-Line-Store Online, www.g-line-store.com

"My La Jolla jacket is one of the coolest things I have found towear this fall," said Ashley Snyder, vice president of a real estatecompany in Newport Beach, Calif. "I don't know how often I'll get on abike this year, but this jacket is just incredible."

Debuted in conjunction with MTV's Style Lounge earlier this yearto great reviews from Hollywood stars and others, the line of women'sjackets, pants and accessories will soon be available at selectretailers worldwide. With women accounting for a rising 10 percent ofmotorcycle sales in the United States alone, the time has come.Online, women can choose between a variety of jackets and pantsdesigned to be both highly fashionable and protective, with each itemoffering CE-approved armor. The firm eventually expects up to 50percent of sales of the G-Line to come through its Web site.

"The G-Line is the product of a lot of listening to women ridersand women in general," said Elizabeth Rakestraw, vice president andgeneral manager of Fairchild Sports. "And we haven't stoppedlistening. We will continue to make improvements and subtle changes asneeded with a goal to make the road a more comfortable and safer placefor women to be ... and to make wearing G-Line a strong, liberatingfashion statement," she said.

The new line features designs for "hard women," "soft women," andevery woman in between, made of various materials including oiledgoatskin, perforated leather, waterproof nylon and stretchy,abrasion-resistant cordura. The line is made to fit women's bodies,"taking the curves into account." It is not just men's gear in prettycolors.

"It is rare to see a product that women riders love but could alsobe worn when you want to dress up and go out," said Bonnie Strawser,founder of Femmoto, a leading "Women's Only" track day organization."Femmoto is a platform for getting the special wants and needs to theears of the manufacturers so their products can be more effective,appealing, and useful to us, the women riders. The G-Line shows thatFairchild Sports listened," said Strawser. This month, hundreds ofwomen riders experienced the G-Line firsthand after a Femmoto trackday, with a fashion show featuring world-class riders, media, and Fox11 News Anchor Christine Devine.

The G-Line's genesis comes from Hein Gericke, a world leader inmotorcycle apparel founded nearly 40 years ago in Germany, with morethan 150 branded stores throughout Europe. Owner Fairchild Sports iscontemplating a retail store launch in the United States next year.The G-Line was designed by women for women leveraging off HeinGericke's three decades of success in motorcycle apparel.

Along with Fairchild Sports, The Fairchild Corp. (NYSE:FA) alsoowns Hein Gericke and PoloExpress. These businesses design,manufacture and sell protective clothing, helmets and technicalaccessories for motorcyclists. Hein Gericke operates retail shops inBelgium, England, France, Germany, Italy, Luxembourg and theNetherlands. PoloExpress operates retail shops in Germany andSwitzerland. Fairchild Sports, located in Tustin, Calif., is adesigner and distributor of motorcycle apparel, boots and helmetsunder several labels, including Hein Gericke. In addition, FairchildSports designs and produces apparel under private labels for thirdparties, including Honda and Yamaha. The company is owned by TheFairchild Corp.