What Would A Million Dollar Mother's Day Look Like? Western Union Conducts Survey to Find out What Consumers Would Buy Mom If They Won a Million Dollars

In light of the upcoming special occasion and the Western Union(R)Million Dollar Giveaway, the company commissioned a survey asking1,000 adults age 18 or over what they'd do for Mom if they won $1million. The most popular gift? A vacation, with nearly three in tenadults (29 percent) saying they'd treat Mom to a trip with theirnew-found wealth. Hispanic respondents were even more likely to wantto purchase a trip for their mother, with 38 percent giving this sameresponse. In addition, 12 percent of all adults surveyed respondedthat they'd give Mom cold, hard cash and let her spend it however shewants. It's with this spirit of giving that Mother's Day remains oneof Western Union's busiest transaction days.

The survey also showed that, if they won $1 million, people tendto want to give Mom things that they likely want for themselves attheir specific stage in their own lives. Those 18-24 years old andeager to get their own set of wheels are most likely to buy Mom a car.And 25-44 year olds starting their lives and families would get her anew house. Those 45-64 years old would send Mom flowers if they won$1 million, and respondents over the age of 65 think time is the bestgift -- opting to visit Mom on her special day.

Other things people said they'd do for Mom if they won $1 millioninclude paying off her bills or her mortgage, treating her to ashopping spree, decking her out in jewels or treating her to a spatrip. The survey also reveals that males are more likely than femalesto say they would take their mother out for a meal (9 percent vs. 3percent).

And not only would Moms reap the benefits of their children's $1million winnings, they'd also be among the first to hear about it,with 18 percent of the respondents -- especially adults age 18-34 --saying they'd call their mother before notifying anyone else.

Transactions qualifying for the Western Union Million DollarGiveaway sweepstakes include Western Union Money Transfer(R) services-- Money in Minutes, Next Day or Direct-to-Bank -- and WesternUnion(R) Quick Collect(R) transactions sent from the United States atparticipating Agent locations, online at www.westernunion.com and bytelephone at 800-CALL-CASH(R). Also, Western Union Gold Card holderswill receive two entries for each qualifying transaction in which theyuse their cards.

Consumers will have the option to enter the sweepstakes through a"No Purchase Necessary" method by printing their complete name,address and daytime phone number on a 3-inch by 5-inch piece of paperand mailing to: Western Union $1 Million Giveaway, P.O. Box 1369,Manhasset, NY 11030-1369. Entrants who provide their Western UnionGold Card number with their name, address and daytime phone number onthe 3-inch by 5-inch piece of paper will receive one (1) additionalentry.

To learn how to enter the promotion without a transaction, seeOfficial Rules available at participating Western Union Agentlocations and at www.westernunion.com. To obtain a free Gold Cardnumber, call 877-984-0469.

About Western Union and First Data

First Data Corp. (NYSE: FDC) is a leading provider of electroniccommerce and payment solutions for businesses and consumers worldwide.Serving 4.6 million merchant locations, 1,600 card issuers andmillions of consumers, First Data powers the global economy by makingit easy, fast and secure for people and businesses around the world tobuy goods and services using virtually any form of payment. Thecompany's portfolio of services and solutions includes credit, debit,private-label, gift and other prepaid card issuing and merchanttransaction processing services; money transfer services; moneyorders; fraud protection and authentication solutions; check guaranteeand verification services through TeleCheck; as well as Internetcommerce and mobile solutions. Western Union, Vigo and Orlandi Valutatogether make up one of the world's largest money transfer networkswith approximately 274,000 Agent locations in more than 200 countriesand territories. The company's STAR Network offers PIN-secured debitacceptance at 1.9 million ATM and retail locations. For moreinformation, visit www.firstdata.com.

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