26.06.2007 12:00:00
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Todd Baker Rejoins Grizzard
Grizzard Communications Group, an industry leader in integrated, direct
response marketing and fundraising, today announced that Todd Baker has
rejoined the firm as Vice President and Senior Strategist in order to
enhance Grizzard’s analytics-led,
strategy-driven and results-focused offerings.
Recognized internationally for his work as an author, speaker and
strategist in the nonprofit sector, Baker brings more than 20 years of
marketing and fundraising experience to the firm. He has a proven track
record of helping the top charities in North America to develop
Mission-Driven MarketingTM strategies.
Previously, Baker spent over 13 years with World Vision, one of the
largest privately-funded international relief and development
organizations in the world. Baker was formerly with Grizzard from 1998
to 2001.
Nonprofit Websites, Baker’s first book
was the first of its kind when it was published over seven years ago
with the help of Grizzard. Since then, it has been downloaded by tens of
thousands of charities in over 50 countries. Baker is also a
contributing author to one of the best-selling nonprofit Internet books
of all time, Nonprofit Internet Strategies.
"Todd Baker is a pioneer and a pacesetter in
online marketing for nonprofits,” said Debbi
Barber, president of Grizzard. "He is an
incredible addition to our Senior Strategist Team and will focus on
providing charities throughout North America with innovative marketing
strategies that will grow their missional impact.” "It’s feels nice
to come home,” Baker said. "I’m
passionate about helping nonprofit brands achieve faster, better and
more sustainable results. There is no question that Grizzard is leading
the way in our industry and that’s why I came
back.”
Baker’s appointment follows a series of
recent high-profile executive announcements at Grizzard. Most recently,
industry veteran Joanne DelGiorno joined the agency in May as its Group
Vice President of Online Direct Marketing and Senior Strategist,
expanding the agency’s online strategic
offerings. Bill Jacobs joined the agency in February as its Vice
President of Research and Analytics and Senior Strategist. Direct
marketing executive Barbara Johnson joined Grizzard in September 2006
and currently serves as the Group Vice President of Grizzard
Communications Group. In July 2006, Kenneth Moy, an award-winning
creative executive with more than two decades of experience, joined
Grizzard as its Chief Creative Officer and Senior Strategist.
About Grizzard
The 87-year-old Grizzard Communications Group is one of the top 10
direct response firms in the United States.
Through offices in Atlanta, Los Angeles and several other major U.S.
cities, the Grizzard Communications Group serves nonprofits across
America. Clients include The Salvation Army, American Red Cross, Rescue
Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns
Hopkins, state Sheriffs’ Associations,
Habitat for Humanity affiliates, Prostate Cancer Foundation, National
Urban League and various Animal Welfare and Humane Societies. More
information can be found at www.grizzard.com.
The Grizzard Communications Group is part of Omnicom Group, Inc. (NYSE:
OMC) (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate
communications company. Omnicom’s branded
networks and numerous specialty firms provide advertising, strategic
media planning and buying, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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