The Principal Financial Group Colors to Appear on No. 01 Chevrolet in Daytona 500

The Principal Financial Group® will serve as primary sponsor for the No. 01 Dale Earnhardt Inc. Chevrolet driven by rookie-of-the-year candidate Regan Smith in the Feb. 17, 2008 Daytona 500. This marks the third season The Principal has been involved with NASCAR racing, and the second time that Regan Smith will race in the Principal Financial Group colors. "Since joining the NASCAR family in 2006, we have found it to be a very effective venue to reach our customers, business partners and sales force. Regan Smith has performed well for us in past seasons, and we’re excited to watch him race in the Daytona 500,” said Mary O’Keefe, senior vice president and chief marketing officer of the Principal Financial Group. "This race will expose The Principal brand to millions and build our awareness as the company that gives people an edge everyday in planning their financial future.” "We are pleased to have the Principal Financial Group on board as one of our corporate partners,” said Max Siegel, president of Global Operations for Dale Earnhardt Inc. "The Principal is a financial services leader and we recognize the importance of solid partnerships with first class organizations.” Dale Earnhardt Inc., based in Mooresville, N.C., employs more than 450 people on its two state-of-the-art campuses. Dale Earnhardt Inc. is comprises of a NASCAR Nationwide Series team and four Sprint Cup teams, featuring drivers Paul Menard, Martin Truex Jr., Regan Smith, Mark Martin and Aric Almirola. The organization has amassed more than 100 wins, and has won six NASCAR Championships, as well as three Daytona 500s. About the Principal Financial Group The Principal Financial Group® (The Principal ®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $311.1 billion in assets under management2 and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. 1 "The Principal Financial Group" and "The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. 2 As of December 31, 2007