15.05.2008 13:10:00
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Tech Data U.S. Provides IT Resellers More Than 240,000 Sales Leads
MyOpportunityTracker™ —
the proactive lead-generating e-business tool of Tech Data Corporation
(NASDAQ:TECD) — is currently generating more
than 240,000 active sales leads representing tens of millions of dollars
worth of potential service, warranty and software license renewal
opportunities. MyOpportunityTracker leverages the distributor’s
extensive transactional database to provide Tech Data customers with
their own unique renewal opportunities for services, warranties and
software licenses from more than 30 leading vendors.
"MyOpportunityTracker supports the broadest
range of renewal opportunities of any tool of its kind in the channel,”
said Tech Data Vice President, E-Business Mark Livings. "In
the last three months, we have more than tripled the number of sales
leads MyOpportunityTracker can generate. We are aggressively adding new
vendors to the tool as we refine our data mining capabilities to uncover
new opportunities. Our latest efforts on that front have been focused on
helping our customers more effectively track and capture renewal revenue
associated with complex software licensing programs.”
MyOpportunityTracker now offers Tech Data customers the ability to track
Microsoft software licenses sold with special pricing. By receiving
these alerts, resellers ensure their customers do not lose access to
critical applications at the special pricing they qualify for only if
licenses are renewed before expiration. Additionally, Tech Data added
several new functions to the tool. Resellers can now edit renewal
expiration dates if license activation and original purchase dates are
different, and a new search tool enables easier browsing of all
opportunities.
"MyOpportunityTracker keeps getting better
and better,” said Discovery Information
Technologies, Inc. Vice President Delilah Fadhli-Duncan. "We’re
extremely excited by the information we’re
already receiving from the tool. Even if it doesn’t
result in us closing that particular sale, it’s
a great way to start a fresh conversation with our customers, which can
lead to new sales opportunities. As Tech Data continues to add new
features and functions to MyOpportunityTracker, it will only become a
more valuable tool for VARs like us.” Proactive Lead Generation
With MyOpportunityTracker, resellers receive notice of service, warranty
and software license renewal opportunities as many as 120 days prior to
coverage expiration. Resellers can receive and review their renewal
notifications anytime through techdata.com or via e-mail.
MyOpportunityTracker enables resellers to efficiently sort and
prioritize their renewal opportunities by vendor, expiration dates and
end user to which the original service or solution was sold. Each
opportunity includes pricing for new and extended service agreements,
warranties or software licenses, as well as potential alternatives such
as upgrades to more comprehensive coverage offerings or product
enhancements.
MyOpportunityTracker offers quote-building functionality so resellers
can instantly add their margin and produce a sales proposal they can
forward to end-user customers. The tool also enables resellers to create
their own custom renewal opportunities, including services, warranties
and software licenses they originally purchased through other
distributors.
Vendors supported by MyOpportunityTracker include: ADTRAN, APC, Apple,
Avocent, Brocade, Brother, CA, Canon, Diskeeper, Eaton, EMC, Enterasys,
Fujitsu, HP, IBM, Kodak, Lenovo, Lexmark, Microsoft, Nortel, QLogic, Red
Hat, Ricoh, SolarWinds, SonicWALL, Toshiba, Tripp Lite, WatchGuard, WYSE
Technology and Xerox.
Leading E-Business Services
Tech Data's extensive suite of e-business services are designed to help
resellers operate more efficiently and profitably. More than 40,000
reseller employees log on to techdata.com one million times each month
to price product, check availability and make purchases. The Web site
features an array of tools enabling resellers to more effectively
influence end-user purchases, capitalize on new revenue opportunities
and maximize the potential of each sale. To learn more, contact (800)
237-8931 or visit www.techdata.com.
About Tech Data
Founded in 1974, Tech Data Corporation (NASDAQ GS: TECD) is a leading
distributor of IT products, with more than 100,000 customers in over 100
countries. The company's business model enables technology solution
providers, manufacturers and publishers to cost-effectively sell to and
support end users ranging from small and medium businesses (SMB) to
large enterprises. Ranked 105th on the FORTUNE 500®,
Tech Data generated $23.4 billion in net sales for its fiscal year ended
January 31, 2008. For more information, visit www.techdata.com.
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