31.01.2008 22:29:00
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Super Bowl XLII Takes Center Stage at Fox Sports en Espanol and at FOXSPORTSLA.MSN.COM
Fox Sports en Español, the country’s
leading Spanish-language sports network, announced today it has
partnered with Fox Broadcasting Company and the National Football League
(NFL) to provide Latino football fans enhanced coverage of Super Bowl
XLII. Through a combination of original Spanish-language programs and
up-to-the-minute news and highlights via foxsportsla.msn.com
direct from Glendale (Arizona), the network will provide
Spanish-speaking fans all they need to know before tuning into FOX’s
live game telecast on February 3, which will include Spanish-language
play-by-play commentary on SAP by veteran announcers John Laguna and
Pepe Mantilla.
"Historic by all accounts, Super Bowl XLII is
already shaping up to be the most anticipated American sporting event of
the year and there exists a tremendous opportunity to further engage
Spanish-speaking fans for whom football is as much a part of the
American way of life as is their love of soccer or baseball an
expression of national pride,” said David
Sternberg, executive vice president and general manager of Fox Sports en
Español. "We’re
tremendously excited to partner with the NFL to provide our viewers with
in-depth coverage of the Super Bowl from a Latin American perspective
and to collaborate with our colleagues at FBC to expand the reach of
their live game telecast on February 3.” SUPER BOWL XLII ON FOX SPORTS EN ESPAÑOL
In December 2007, Fox Sports en Español
opened a production facility in Mexico, driven in part by its commitment
to providing fresh programming to the U.S. Hispanic community which is
roughly 65 percent of Mexican origin. Central to that decision, was
expanding coverage of the NFL – broadcast
rights that Fox Sports International has owned in Mexico for the past 10
years. The Super Bowl programs debuting on the network later this week
in the U.S. are among the first fruits of that strategy and would have
not been possible without the new production capability south of the
border.
"The NFL is thrilled that FOX Sports en Español
will be on-site covering all of the excitement leading up to the Super
Bowl," said Peter O'Reilly, NFL director or marketing. "We are
especially excited that our Spanish-speaking fans in the U.S. will be
able to enjoy Super Bowl XLII via Spanish-language SAP on FOX. This is a
great example of the increasing ways in which our Hispanic fans can
experience the NFL."
Offering a glimpse into how the Fox brand is leveraging its assets
across language and geography to deliver high-quality original
programming, following are highlights of what Latino football fans can
expect leading up to game day:
"Camino
al Super Bowl XLII”
Specials - On each of the three days leading up to game
day, Fox Sports en Español will air a
half-hour "Road to the Super Bowl”
("Camino al Super Bowl”)
special from Phoenix, hosted by Fox Sports Mexico’s
expert NFL commentators Fernando Von Rossum Garza, Fernando Von Rossum
de la Vega, Ernesto del Valle and Ricardo Bravo. Including features,
interviews, analysis and highlights footage from the regular-season
and playoff games leading up to the Super Bowl, the three half-hour "Road
to the Super Bowl” specials will offer a
unique Latin American perspective on the big game and will air as
follows:
--
Thursday, January 31 - "Camino al Super Bowl" (1) - 9:30 p.m. ET
--
Friday, February 1 - "Camino al Super Bowl" (2) - 9:00 p.m. ET
--
Saturday, February 2 - "Camino al Super Bowl" (3) - 9:00 p.m. ET
Two-Hour Live Pre-Game Show
- Starting at 4:00 p.m. ET on Sunday, February 3 and continuing until
kickoff, Fox Sports en Español will air a
two-hour live pre-game show aimed at Spanish-dominant football
fans. The show, hosted by the Fox Sports Mexico NFL commentary team,
will preview lineups and keys to the game, and direct viewers to tune
into the live Spanish SAP game telecast on FOX.
About the Commentators –
Fox Sports Mexico’s experienced NFL
commentators have covered a combined 62 Super Bowls. Fernando Von
Rossum Garza, the most important NFL talent in Spanish-language
television with 40 Super Bowls under his belt, will be joined by
10-time Super Bowl play-by-play analyst Fernando Von Rossum de la Vega
and longtime NFL analysts Ernesto del Valle (7 Super Bowls) and
Ricardo Bravo (5 Super Bowls).
Additional News Coverage –
Fox Sports en Español’s
in-depth coverage of Super Bowl XLII will also include dedicated
segments on its nightly sports news show, "Diario
Fox Sports,” and weekly preview program "La
Previa del Fin de Semana.” SUPER BOWL XLII @ FOXSPORTSLA.MSN.COM
Since January 28 and through the conclusion of Super Bowl XLII, http://foxsportsla.msn.com,
the primary Spanish-language sports content destination on the MSN
network, is the go-to source for daily coverage in Spanish of Super Bowl
XLII including interviews, analysis and the latest news leading up to
the big game on February 3. Some of the features associated with the
online coverage include:
Super Bowl XLII: On Location
- Foxsportsla.msn.com
will provide daily news highlights from Arizona as the hype and
hoopla build toward Super Bowl Sunday –
including coverage of each team’s arrival
in the Super City and practice sessions, their experience during Media
Day madness and all the events and activities leading up to their
biggest game of the year.
Editorial Coverage -
Foxsportsla.msn.com
resident NFL analyst Alvaro Villa is already in Arizona covering
all the breaking news related to Super Bowl XLII, filing stories and
columns daily leading up to the live telecast on FOX. Additional
online coverage will include breaking news, photo galleries,
interactive polls, and video news highlights.
Statistics -
Latino sports fans can get the latest NFL Stats on foxsportsla.msn.com.
On game day, fans will be able to access a LIVE scoreboard at http://msn.foxsports.com/fse/nfl/scores.
The site also features Team Stats at http://msn.foxsports.com/fse/nfl/statsTeam
and Individual Stats at http://msn.foxsports.com/fse/nfl/stats.
Complementing the network’s television and
online coverage, the Fox Sports en Español
magazine will also provide in-depth reporting from Arizona in its
February edition.
About Fox Sports en Español Fox Sports en Español features more
than 1,500 hours of live, exclusive sports programming in Spanish and,
with few exceptions, English SAP each year, including InterLigaTM,
the Copa Santander Libertadores, Copa Nissan Sudamericana, CONCACAF Copa
de Campeones, and the FIFA Club World Cup soccer tournaments; the Major
League Baseball regular season, divisional playoffs, All-Star Game and
World Series; and premier combat sports including championship boxing
from Mexico and the U.S., Ultimate Fighting Championship®
and kickboxing. The channel reaches more than 13 million cable and
satellite households in the country, of which 4.5 million are U.S.
Hispanic households.
Fox Sports en Español is distributed
by Fox Cable Networks Group and operated by Fox Pan American Sports LLC,
an international sports programming and production entity jointly owned
by HM Capital Partners, LLC and News Corporation's (NYSE: NWS) Fox
Sports International. For more information, visit Fox Sports en Español
online at foxsportsla.msn.com.
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