SRS Premium Sound Comes out on Top During International PC Audio Research Study

SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that the SRS Premium Sound™ audio technology solution suite for PCs was overwhelmingly preferred by consumers over competing PC audio solutions from Dolby® and Waves® during an independent blind comparison study conducted in Japan in December of 2010.

"Today more than ever, people are relying on their PCs to deliver an entertainment experience comparable to that of their TVs and home theater systems,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "With the recent data that was collected from the blind third party study, SRS Premium Sound was the undisputed champion in providing an exceptional PC audio experience, proving that if you want your next PC to deliver a knock-out audio performance, the obvious choice is SRS Premium Sound.”

Key consumer findings indicated that:

• For overall multimedia experience from movies, 89-percent of consumers preferred SRS Premium Sound over Dolby Home Theater v3 while 91-percent of consumers preferred SRS Premium Sound over Waves MaxxAudio 3.
• Nearly 9 out of 10 consumers indicated SRS Premium Sound provided a more spatial audio experience from movies compared to Dolby Home Theater v3. In the same category, nearly 10 out of 10 consumers preferred Premium Sound over Waves MaxxAudio 3.
• 72-percent of consumers preferred SRS Premium Sound over Dolby Home Theater v3, while 69-percent of consumers preferred SRS Premium Sound over Waves MaxxAudio 3 for overall stereo experience from music.
• Nearly 7 out of 10 consumers indicated SRS Premium Sound provided deeper bass and a more immersive audio experience from music compared to both Dolby Home Theater and Waves MaxxAudio 3.
• For specific bass depth and quality in movies, SRS Premium Sound topped Dolby Home Theater v3 at 88-percent over 12-percent while, in the same category, SRS Premium Sound was preferred by 95-percent of consumers over just 5-percent voting for Waves MaxxAudio 3.

To ensure a fair and merit-based performance comparison, third-party Japanese research group, Media Interactive, used identical Sony VAIO notebooks for the blind test. One set of notebooks featured the factory-loaded Dolby Home Theater v3 while the other set was equipped with SRS Premium Sound. Additionally, Media Interactive used identical Toshiba Qosmio notebooks for comparison testing against Waves MaxxAudio where one set of the Toshiba notebooks featured Waves’ solution versus the other set featuring SRS Premium Sound. Each PC had the identical music/songs preloaded. Over 100 respondents were presented with two identical PCs each and were then asked to blindly consider which PC delivered the best movie and music experience.

SRS Premium Sound is a technology suite of custom-tuned SRS patented audio solutions designed specifically for PC applications that provide users with a fully immersive and natural surround sound experience from any kind of speaker configuration, including laptop/netbook speakers, desktop speakers or headphones. SRS Premium Sound also completes the users’ multimedia experience with deep, rich bass and crystal clear dialog and is dynamically optimized to bring out the subtle nuances and rich sounds buried in the original music and video content. In practice, SRS Premium Sound makes audio come to life through a truly engaging, uncompromised multimedia experience.

In September, a similar consumer research study pitted SRS TruMedia™ for smartphones against Dolby Mobile. When asked which device delivered a better overall performance, respondents consistently chose SRS over Dolby. This latest PC consumer survey by Media Interactive of Japan further solidifies SRS’ position as the leading provider of quality audio solutions and as the clear choice for enabling CE products with exceptional audio capabilities.

For more information about the recently conducted consumer study, SRS or its audio technologies, please contact us at pr@srslabs.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.