Smartphones: worldwide trends and forecasts 2016-2021

LONDON, April 6, 2017 /PRNewswire/ -- "Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021."

This report analyses the smartphone market and describes key worldwide and regional trends that affect sales and adoption.


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Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

THIS REPORT PROVIDES:
- forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
- operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
- key worldwide and regional trends.
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It is based on several sources:
- Analysys Mason's internal research, including global and regional telecoms forecasts and the Telecoms Market Matrix
- interviews with key stakeholders in the smartphone market
- secondary information from vendors, operators, regulators and other formal sources.

Who Should Read this Report
- Operator-based strategy executives and mobile device managers that are interested in smartphone market trends and the role of operators as smartphone distribution channels.
- Device manufacturers that want to identify worldwide and regional opportunities in terms of smartphone unit sales growth and primary regional drivers.
- Smartphone distributors and wholesale executives that are interested in learning more about operator and vendor initiatives for smartphone sales, regional growth expectations and key trends.4

GEOGRAPHICAL COVERAGE
- Worldwide
- Central and Eastern Europe (CEE)
- Developed Asia–Pacific (DVAP)
- Emerging Asia–Pacific (EMAP)
- Latin America (LATAM)
- Middle East and North Africa (MENA)
- North America (NA)
- Sub-Saharan Africa (SSA)
- Western Europe (WE)

KEY METRICS
Worldwide
- Unit sales of mobile handsets (smartphones and non-smartphones)
- Mobile handset connections (smartphones and non-smartphones)
- Unit sales of smartphones by operating system

Regional
- Unit sales of mobile handsets (smartphones and non-smartphones)
- Mobile handset connections (smartphones and non-smartphones)
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