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14.03.2011 12:00:00

Regal Entertainment Group Adds The IMAX Experience® to Three Additional Theatres

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that The IMAX Experience® will soon be available at three additional locations. These IMAX® theatres will showcase films through a newly installed digital IMAX projection system, IMAX’s proprietary sound system and a specially-designed IMAX screen in an existing auditorium. Construction is now underway at IMAX theatres in San Diego, Long Island and Washington, DC.

"Regal is extremely proud to add The IMAX Experience to these already very popular theatres. We’ve seen a strong preference by our patrons to choose the superior presentation offered by IMAX,” stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "Our patrons appreciate the crystal clear images and impressive IMAX sound systems. Regal looks forward to the terrific slate of IMAX films scheduled for release this year.”

"Regal Entertainment Group is a first-class exhibitor, and their strong commitment to ensure every guest has a top-notch experience is precisely why they are an ideal partner for IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are very excited to install our latest technology at these new locations, where audiences will now have the opportunity to be virtually transported into our incredible slate of blockbuster movies via The IMAX Experience.”

Three new Regal IMAX Theatre locations:
NYC Market – UA Westbury Stadium 12
San Diego Market – Regal Parkway Plaza Stadium 12
Washington, DC Market – Regal Manassas Stadium 14

IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed IMAX screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create "The IMAX Experience," making audiences feel as if they are IN the movie.

Every Regal Entertainment Group IMAX theatre also offers IMAX® 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX’s powerful digital projection system – which simultaneously projects two separate images onto the IMAX screen – and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelopes the audience.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,683 screens in 537 locations in 37 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

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