Rapp Collins Worldwide Names Paul Price as Global President

NEW YORK, Feb. 8 /PRNewswire/ -- Paul Price has joined Rapp Collins Worldwide as Global President, a new position at the direct marketing agency which is part of Omnicom Group Inc. Price joins RCW from DDB Worldwide, also an Omnicom company, where he was Chief Partnership Officer.

At RCW, Price will be responsible for the growth of the Rapp Collins network, its global positioning and communications.

Bob Horvath, Rapp Collins Worldwide Global CEO, noted, "Paul's unique combination of global insights and marketing expertise is an incredibly valuable addition to our team. We are delighted he is joining Rapp to help spearhead our growth."

As Chief Partnership Officer at DDB, Paul led alignment of its multi-disciplinary marketing services with the needs of its clients, collaborating with such partners as RCW, Tribal DDB, OMD and TracyLocke.

An enthusiastic proponent of integrating the rigor of marketing sciences throughout the process of planning to create and execute brand experiences, Price has advised marketers in many categories from telecommunications to consumer electronics, food and beverages, automotive and retail.

Thomas L. Harrison, Chairman and CEO of the Diversified Agency Services division of Omnicom Group, said, "I've had the pleasure of working with Paul in several high level strategic workshops we convene on behalf of our clients and he is one of the most innovative and relevant marketing thinkers in our organization. He's an important addition to the leadership at Rapp Collins."

The appointment is effective March 31, 2008.

"There's never been a more exciting time to join the direct marketing business. Data is increasingly at the center of every business decision inspiring new insights, accountability and more creative business solutions," Price said. "No other agency is better placed than Rapp to help its clients convert the opportunities into actionable strategy with its dynamic, data-based marketing approach."

Paul moved to New York in 2001 as Global Business Director in charge of the ExxonMobil assignment, which under his leadership evolved as a model of integrated marketing services. Between 1997 and 2001 Paul was Managing Director of DDB Melbourne, Australia.

About Rapp Collins Worldwide:

Ranked the #1 Direct Marketing Agency in the US in 2005, 2006 and 2007 by Advertising Age, Rapp Collins (http://www.rappcollins.com/) is one of the world's largest Direct Marketing networks with over 50 offices in 30 countries delivering over 40 years' experience in customer acquisition, retention and optimization to its clients. Rapp Collins is a part of Omnicom Group Inc.

Omnicom Group Inc (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.