Priceline.com Names Thomas Trotta as Senior Vice President, Vacation Packages

Priceline.com® (Nasdaq: PCLN) today named Thomas L. Trotta, 45, to the position of Senior Vice President, Vacation Packages. Mr. Trotta is a travel industry veteran with broad experience in the package and cruise industries. He is responsible for priceline.com’s vacation packages, cruises and tours and attractions offerings. Prior to joining priceline.com, Mr. Trotta was President of International Lifestyles, Inc., a private-label call center and Internet solutions provider for hotels and tour operators, where he served since 1996. He also represented SuperClubs Resorts as its Executive Vice President – USA since 2004. Before coming to International Lifestyles, Mr. Trotta held several executive positions in the travel agency and cruise industries, including Director of Accounting for Renaissance Cruises, Inc., and Manager of Corporate Planning and Analysis for Royal Caribbean Cruises Ltd. "As a former senior executive with one of the world’s best-known package brands, Tom Trotta knows how to delight consumers, satisfy suppliers and grow a business,” said Chris Soder, priceline.com’s President, North American Travel. "Priceline.com believes that, under Tom’s guidance and direction, our vacation packages product will continue to expand and strengthen its reputation for providing the best pricing and value in the online travel industry.” Priceline.com offers vacation packages to destinations in the U.S., Mexico, the Caribbean, Canada, Europe, Asia, Australia, South America and Africa. Priceline.com’s vacation packages service lets customers choose the exact hotel and airline flights they want. They can see flight times and airlines, as well as hotel pictures, descriptions, amenities and more. Best of all, every priceline.com vacation package shows the final price, including all taxes and fees, before the customer commits to the purchase. All Priceline Vacation Packages are covered by a best-price guarantee. If, within 24 hours of purchase, a customer finds a better price for the identical package, priceline.com will refund 100% of the difference. About Priceline.com® Incorporated Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Booking.com, a leading international online hotel reservation service. In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting the best published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter™ advanced search technology, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Booking.com operates one of Europe’s fastest growing hotel reservation services through a network of affiliated Web sites. Booking.com operates in 53 countries in 16 languages and offers its customers access to over 35,000 participating hotels worldwide. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees. For more information about priceline.com: To book flights http://www.priceline.com/flights/ To book hotels http://www.priceline.com/hotels/ To book a group hotel stay http://www.findgroupdeals.com/ To book rental cars http://www.priceline.com/rentalcars/ To book a vacation package http://www.priceline.com/vacationpackages/ To book a cruise http://www.pricelinecruiseoutlet.com To see our PriceBreakers deals: http://www.priceline.com/pricebreakers To check our travel guides: http://travela.priceline.com/travelguides/ To watch our TV ads: http://www.priceline.com/promo/shatner_pcln_negotiator.asp Other priceline.com affiliated sites include: General travel information and trip planning http://www.mytravelguide.com Travel reservations http://www.lowestfare.com http://www.travelweb.com Rental cars http://www.RentalCars.com http://www.BreezeNet.com European hotels http://www.booking.com http://www.priceline.co.uk