Plow & Hearth Celebrates Earth Day with a Focus on Reforestation

With a pace of more than 20,000 seedlings a week – Plow & Hearth^® is marking Earth Day 2009 by closing in on three quarters of a million seedlings donated as part of its Campaign to Reforest America^sm, a yearlong effort to provide one million new seedlings for planting in forests across America. Launched last September in collaboration with the National Forest Foundation, the campaign – coupled with the company's heritage program – has already surpassed the 650,000 seedling milestone. "We join with many others on Earth Day to raise awareness of how important it is to care for and protect the earth,” said Plow & Hearth president Tim Hopkins. "Donating seedlings to be planted is an active way to help provide habitats for wildlife, prevent soil erosion and cool the planet.”

The Campaign to Reforest America aims to restore three U.S. national forests that have lost trees to wildfire or the effects of modern civilization.

• The Huron-Manistee National Forest in Michigan comprises almost one million acres across the lower peninsula of Michigan where jack pines provide the primary nesting habitat for the Kirtland's warbler. These tiny birds have very specific habitat needs, nesting on the ground under the living branches of jack pine trees. Nesting continues until the trees are too tall to have new branches on the ground. Modern fire suppression techniques have prevented the removal of older trees and the release of seeds from pine cones that spur the growth of young forests.
• The Ocala National Forest in Florida is primarily made up of longleaf pines that once dominated America's southern landscape, but today make up less than 5% of the vast range. Longleaf pine forests are rich in biodiversity and are home to white-tailed deer, fox, squirrels, bobwhite and wild turkeys. Due to the trees' significant decline, more than 30 plant and animal species dependant on these forests are threatened or endangered.
• The San Bernardino National Forest in California was created in 1907 to protect natural resources from the detrimental effects of logging, development and grazing that began taking a toll when Gold was discovered in 1855. In September 2007, lightning struck and burned in the area for six days, consuming more than 14,600 acres and deforesting nearly 80% of the land. Over 8,000 acres must be replanted with seedlings now to regenerate the native forest.

Additionally, the Plow & Hearth heritage program Planting Two for One®, donates two seedlings for every tree used to print a catalog, and also helps replenish forests in need. Since its inception in 1991, this program has led to the reforestation of more than 1.5 million trees in its home state of Virginia. This year alone, it is anticipated that the Planting Two for One® program will account for 40% of all seedlings to be distributed.

In addition to its environmentally conscious programs, Plow & Hearth also offers practical, eco-friendly products for composting and pest control, energy-saving insulated curtains and fatwood made from pine stump waste and more.

To learn more about the Campaign to Reforest America, visit www.plowandhearth.com/trees.

About Plow & Hearth

Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 29 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand. Special consideration is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong® and Magic Cabin®, and weather instruments from Wind & Weather®. Plow & Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS).

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. The 1-800-FLOWERS.COM, "Gift Shop” includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.^® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPacsm as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the Nasdaq Global Select Market under ticker symbol FLWS.

About National Forest Foundation

Founded by Congress in 1991, the National Forest Foundation works to conserve, restore and enhance America's 193-million-acre National Forest System. Through community-based strategies and public-private partnerships, the NFF enhances wildlife habitat, revitalizes wildfire-damaged landscapes, restores watersheds, and improves recreational resources for the benefit of all Americans. The NFF's Friends of the Forest^® program helps build awareness of the issues and values surrounding our National Forests through outreach and volunteer opportunities. To learn more, visit us at www.nationalforests.org.