Playtex(R) Pumps It Up!

WESTPORT, Conn., March 14 /PRNewswire-FirstCall/ -- Playtex Products, Inc.

Playtex, one of the most trusted names in infant feeding and care, has now made pumping comfort and simplicity a reality with the launch of the new Playtex Nursing Necessities(TM) line which offers maximum efficiency, ultimate comfort, ease of use, and complete compatibility. The Playtex Petite Double Electric Breast Pump, the Playtex Embrace(TM) Deluxe Double Electric Breast Pump and the Playtex Manual Breast Pump all deliver ultimate comfort and performance under the Playtex brand umbrella that moms have known and trusted for nearly 75 years.

"We know breastfeeding is best for mom and baby," said John Rousso, Director of Infant Care Research and Development at Playtex. "And with 70% of moms planning to breastfeed and pump, it is imperative that they have a pump that delivers comfort and convenience to the feeding experience. We believe moms should have a range of comfortable, efficient pumps at reasonable prices to meet their pumping needs."

All three Playtex breast pumps share four mom-friendly features that make pumping a uniquely more comfortable experience for mom:

- The first distinctive feature is the patented Soft Comfort(R) massaging breast cups. These silicone cups use dual action massage and suction to replicate a baby's natural suckling action - The pumps also use a 360-degree massage technique, which provides a soft air cushion to surround the nipple and minimize tugging and stretching for greater pumping comfort. - To deliver a better fit for moms, the pumps are equipped with a wider opening on the breast cup funnel, avoiding irritation and improving pumping comfort. - And finally they are compatible with many bottles, including Playtex -- the #1 bottle system, so mom can pump, store and feed in the same bottle, without transferring or risking spilling her precious breast milk. The new line of Playtex Nursing Necessities(TM) products includes:

Playtex Embrace(TM) Deluxe Double Electric Breast Pump is especially designed for moms who want to pump frequently over a period of time. It operates on a hospital-grade motor with 25 different combinations of suction strength and speed, all on an easy-touch keypad and also features the closed system. The pump comes with a stylish tote bag to help keep mom organized. This unique system retails from $199 to $249. Both the Embrace(TM) Deluxe Double Electric and the Petite Double Electric pumps have been clinically shown to increase prolactin, the hormone that aids in milk production.

Playtex Petite Double Electric Pump, comfortable and convenient, offers unsurpassed hygiene at an affordable price. For under $100, moms can buy a lightweight and portable electric pump with three suction strength settings, long-term durability and a closed system, protecting the milk against bacteria and germs.

Playtex Manual Breast Pump is ergonomically designed to reduce hand fatigue and backache. It has a unique cushioned thumb grip and is equipped with the same soft silicone massaging cups, providing a quiet, comfortable pumping experience. The manual pump also requires less hand movement to reduce hand fatigue, and retails for $34.95.

Beyond the high-quality pumps, the Playtex Nursing Necessities(TM) family offers a suite of products that help with various needs of the nursing experience:

- The Disposable Nursing Pads provide a great fit for all breast sizes. The pads feature absorbent LeakShield(TM) construction that wicks wetness away from the skin ensuring optimum protection from leaks and total discretion with a non-slip adhesive backing. And, they are individually wrapped for added convenience and hygiene. - Playtex Soothing Gel Pads cool, soothe and protect dry, cracked skin on contact and are dermatologist tested, making them safe for mom and baby. - Also included in the Nursing Necessities(TM) line are Breastfed Baby Wipes for breastfed babies who demand a softer, milder wipe for more frequent diaper changes.

Playtex Breast Pumps, as well as the entire group of Nursing Necessities(TM) products, are available at mass and specialty retailers such as Wal-Mart, Target, and Babies R Us and on their websites. You can also purchase all of Playtex's products by going to www.playtexproducts.com and clicking on the on-line store.

About Playtex Products, Inc.

Playtex Products, Inc. is a leading manufacturer and distributor of a diversified portfolio of Feminine Care, Skin Care and Infant Care products, including Playtex tampons, Playtex infant feeding products, Diaper Genie, Banana Boat, Wet Ones, and Playtex gloves. For more information, please visit the Company's website at www.playtexproducts.com.

Press Contact: Investor Contact: Kelly Peterson Laura Kiernan M Booth & Associates Vice President, Investor Relations 212-539-3244 (203) 341-4262 kellyp@mbooth.com Brenda Liistro Vice President, Infant Care (203) 341-4180