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01.06.2011 14:00:00

Palm Beach County Sheriff’s Office Implements PURE Bioscience Disinfectant

PURE Bioscience, Inc. (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that the Palm Beach County Sheriff’s Office is now using PURE’s SDC-based disinfectant in several venues including offices, jail facilities, and in the field.

Jeff Donnell, Vice President, Business Development for PURE Bioscience, stated, "The PURE brand is replacing other disinfectants used by the Palm Beach County Sheriff’s Office, the fifth largest sheriffs department in the United States. Specifically, the three-ounce product will be distributed to all of the Sheriff’s personnel, including administrative staff and deputies. The 32-ounce product will be used on hard surfaces in the jail facilities housing 3,000 prisoners. The department selected PURE based on the combination of high-efficacy and the non-toxic safety profile.”

Palm Beach County Sheriff Ric Bradshaw said, "The Palm Beach County Sheriff’s Office is pleased to find a powerful and environmentally safe product that will provide added protection to our personnel and the general population.”

PURE Hard Surface provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial kill times and 24-hour residual protection. PURE Hard Surface completely kills resistant pathogens like MRSA and also effectively eliminates dangerous fungi and viruses including HIV, Norovirus, Influenza A, Avian Influenza and H1N1. PURE Hard Surface is registered for use on food contact surfaces and is gentle enough to be used in closed populations. PURE Hard Surface has been registered by the US Environmental Protection Agency.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE’s proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today’s global trend toward industry and consumer use of "green” products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver, which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project,” "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, the Company’s cash position and liquidity requirements, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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