26.05.2006 12:37:00
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Office Depot Names Dodge City's K&M Storage ''Official Small Business of NASCAR''; K&M's Logo to Be Unveiled on No. 99 Office Depot Ford Fusion at Lowe's Motor Speedway
As the Official Small Business of NASCAR, K&M Storage, aself-storage facility, is receiving invaluable exposure that can jumpstart a small business, especially one that is new. Founded just 18months ago, K&M did not have the resources to develop its own companylogo or marketing materials, an obstacle that Office Depot has helpedthem overcome. Nietling worked with Logoworks, part of the OfficeDepot Copy, Print and Ship service to create K&M's first-ever companylogo. The new K&M logo is being featured on the TV panel (rear panelon a NASCAR racecar) of the No. 99 Office Depot Ford Fusion duringthis weekend's race at Lowe's Motor Speedway. Throughout the rest ofthe season, the logo will be on the car's b-post (located between thefront and rear windows).
As part of the prize package, Office Depot is also printing ayear's supply of new business cards, letterhead and envelopes for K&Mto use. Plus, K&M receives a $10,000 small business makeover fromOffice Depot, as well as the advice of a small business expert to helpK&M take full advantage of their new business and marketing assets.
"This is a dream come true," Nietling said. "When I heard aboutthis opportunity from Office Depot, I thought it sounded incredible,but I never imagined I would win. My business has been growing slowlybut surely over the past year and a half and this should give us theboost we need to really take off!"
"I'm really proud to be driving the Office Depot car with the logoof K&M Storage during the race this weekend," said Carl Edwards,driver of the No. 99 Office Depot Ford Fusion. "Small business hasalways had a big impact on the world of racing, and even today a lotof people involved in NASCAR are small business owners. I think it'sawesome that Office Depot has found a way to recognize smallbusinesses with this really cool opportunity."
To kick off K&M Storage's role as the "Official Small Business ofNASCAR," Nietling and three guests are spending a VIP weekend inCharlotte for the Coca-Cola 600, including a tour of the Roush Racingshop, and the opportunity to meet Edwards and the Office Depot No. 99team.
"I have been a NASCAR fan and a supporter of Roush Racing for aslong as I can remember," Nietling noted. "I have been to a couple ofraces before, but I have never had the opportunity for this kind ofaccess to the cars and drivers. This is a dream come true for me."
"Office Depot is committed to helping our customers combine theirenergy for work with their passion for life," Ueber said."Entrepreneurs like Duane have a unique drive to succeed and werecognize how important it is for Office Depot to deliver winningsolutions that inspire worklife. We're not only providing businesstools for K&M Storage, we are giving Duane and his guests anincredible experience in a sport that they love."
"More than six million small business owners call themselvesNASCAR fans and they are truly passionate about their business and oursport," said Jim O'Connell, Vice President of Corporate Marketing forNASCAR. "Office Depot's connection to this audience with this uniquepromotion has proven to be a model for companies looking to reachtheir core customers through NASCAR."
From February 12 through April 9, 2006, employees or owners ofsmall businesses with no more than 99 employees were given the chanceto enter the "Official Small Business of NASCAR" Sweepstakes via theinternet at www.officedepotracing.com or at any Office Depot retailstore.
About Office Depot
With annual sales of over $14 billion, Office Depot provides moreoffice products and services to more customers in more countries thanany other company. Incorporated in 1986 and headquartered in DelrayBeach, Florida, Office Depot conducts business in 23 countries andemploys about 47,000 people worldwide. The Company operates under theOffice Depot(R), Viking Office Products(R), and Viking Direct(R) brandnames.
Office Depot is a leader in every distribution channel - fromretail stores and contract delivery to catalogs and e-commerce. Withover $3.8 billion of sales, the Company is one of the world's largeste-commerce retailers. As of April 1, 2006, Office Depot had 1,049retail stores in North America. Internationally, the Company conductswholly-or majority-owned operations in 16 countries, and operatesretail stores under joint venture and license arrangements in anotherfive countries.
The company's common stock is listed on the New York StockExchange under the symbol ODP and is included in the S&P 500 Index.Additional press information can be found at:http://mediarelations.officedepot.com.
About Roush Racing
Roush Racing is a subsidiary of Livonia Mich., based RoushIndustries that operates ten motor sports teams; five in NASCAR NextelCup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffleand Carl Edwards; three in the Busch Series with Martin, Kenseth andEdwards, and two in the Craftsman Truck Series with drivers RickyCraven and Todd Kluever.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR),which began in 1948, is the sanctioning body for one of America'spremier sports. NASCAR is the #1 spectator sport - holding 17 of thetop 20 attended sporting events in the U.S., the #2 ratedregular-season sport on television with broadcasts in over 150countries, and has 75 million fans who purchase over $2 billion inannual licensed product sales. These fans are the most brand loyal inall of sports and as a result, more Fortune 500 companies participatein NASCAR than any other sport.
NASCAR consists of three major national series (NASCAR NEXTEL CupSeries, NASCAR Busch Series and the NASCAR Craftsman Truck Series) aswell as eight regional series and one local grassroots series. NASCARsanctions 1,500 races at over 100 tracks in 35 states, Canada andMexico. Based in Daytona Beach (Fla.), NASCAR has offices inBentonville (Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.),Los Angeles, New York, Mexico City and Toronto.
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