10.12.2009 13:55:00
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Office Depot Launches New Lineup of Stylish Business Products
Office Depot (NYSE:ODP), a leading global provider of office products and services, today announced the availability of a new assortment of fashionable business products at nationwide retail store locations. This product lineup boasts a large assortment of core business accessories geared towards women business professionals, all available in fashionable colors, designs and styles.
The expansive new assortment contains more than 70 products from national brands such as Franklin Covey and Samsonite, as well as exclusive Office Depot brands such as "i.e.” (Inspiration in Everything), ATIVA Mobil-IT, and FORAY.
Office Depot previewed the new product line to several members of the Women’s Advisory Council, a group of influential business women representing organizations around the country, to ensure that the products meet the needs of women business professionals and entrepreneurs.
"Office Depot is really excited about this new line of products that will infuse style and sophistication into a category that is crucial to our business customers,” said Karen Dixon, Senior Director of Merchandising for Office Depot. "Whether you are looking for a crocodile print tote with a matching padfolio, or a fashionable journal and business card set, Office Depot’s new assortment of products will have customers looking at business accessories in an entirely new light.”
The "i.e.” brand features stylish accessories for travel, organization, and work. Accessories such as key fobs, passport holders, padfolios, notebook sleeves and totes are individually sold, but customers can mix and match products to create personalized sets. Every item is made to be expressive, but business appropriate. Other "i.e.” collections include "The Red Collection” and "Quilted Collection.”
The ATIVA Mobil-IT brand provides a collection of padfolios that offer great style and functionality for the workplace, keeping customers organized in the office or on the road.
The FORAY brand includes computer bags, padfolios, and other personal accessories, all with very functional organizational details. Material choices for the FORAY brand include rich browns with tasteful accent colors.
The Company is showcasing the new products in a store set that provides a simple and smart shopping experience for customers looking to mix and match styles, patterns and colors. Products are grouped together by design and style, making it simple for a customer to quickly find matching products.
For more information, please visit your local Office Depot retail store location or www.officedepot.com.
About Office Depot
Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,585 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.2 billion e-commerce operation. Office Depot has annual sales of approximately $14.5 billion, and employs about 42,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 49 countries.
Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
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