ntl Launches Video on Demand TV Service

ntl Launches Video on Demand TV Service

    Business Editors/Telecommunications Writers/TV/Cable
    Writers/Internet Writers

    LONDON--(BUSINESS WIRE)--Jan. 18, 2005--ntl Incorporated (NASDAQ:NTLI):

--	First mass market launch of Video on Demand outside the USA goes live today
--	New service is exclusive to ntl digital TV customers
--	Free and paid for content available at the touch of a button

    ntl Incorporated (NASDAQ:NTLI) is today announcing the launch of its Video on Demand digital TV service. The new service, called ntl On Demand, will roll out regionally to ntl DTV customers throughout the UK, starting with our digital customers in Glasgow. This is the first mass market launch of Video on Demand (VOD) outside the USA.
    ntl On Demand is a significant enhancement to the existing ntl digital TV service, offering viewers choice over and above scheduled programming. The service is exclusive to ntl and will provide access to hundreds of hours of additional programming, including advertiser-free children's programmes, a 'Pick of the Week' option showing a selection of top shows from the previous seven days, a music video jukebox service, and adult content. The movie service, provided by FilmFlex, a joint venture company between Sony, Disney and the On Demand Group, will offer hundreds of films, including the latest blockbusters and classics.
    As soon as the service goes live in each ntl region it will be instantly available to ntl digital TV customers. No new equipment, installation or additional subscription is required. ntl On Demand will appear within the existing Electronic Programming Guide and customers will then be able to purchase their films and TV programmes when it suits them via the remote control. Dedicated promotional channels and enhanced TV 'red button' functionality will also be available.
    Companies who have already agreed to provide content include the BBC, Nickelodeon, Jetix, Warner Music, Entertainment Rights, VPL, The Walt Disney Company, Hollywood Pictures, Touchstone Pictures, Miramax Film Corporation, Buena Vista International, Inc., Sony Pictures Entertainment, Sony Pictures Classics, Columbia Pictures, TriStar, Pathe, Icon Films and Playboy TV. Additional partners will join the service as it develops.
    ntl On Demand will offer DVD style features including freeze frame, fast-forward and rewind, and programmes will be available for 24 hours from purchasing. There will also be an increasing amount of free content available to view at any time. Current films will appear on TV first through VOD, up to nine months before scheduled TV movie channels. To help customers choose which film to watch, full-length film trailers can be viewed before purchasing.
    Simon Duffy, Chief Executive Officer of ntl, said: "We invested over GBP 9bn in our high speed fibre optic network so that we could provide leading access services to our customers. VOD is the latest example of this. ntl On Demand gives our customers a wide choice of quality viewing at a time that suits them. VOD is TV the way it's meant to be."

    More on ntl

    -- ntl Incorporated (NASDAQ: NTLI) offers a wide range of
    communications and entertainment services to residential and
    business customers throughout the UK and Ireland.

    -- ntl is the UK's largest cable company and broadband supplier
    with 3 million residential customers, including over one
    million broadband customers.

    -- ntl's fibre-optic broadband network can service 7.8 million
    homes in the UK.

--30--MH/lo*

CONTACT: ntl Incorporated Investor relations: Patti Leahy, +1 610 667 5554 Media: Alison Kirkwood, Tel: 01256 752 662, or 07788 186154 Nicola Mitchell, Tel: 01256 752 669, or 07884 057 576 or Buchanan Communications Richard Oldworth, Jeremy Garcia or Mark Edwards Tel: 0207 466 5000

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE INDUSTRY KEYWORD: TELEVISION/RADIO CABLE TELECOMMUNICATIONS INTERNET E-COMMERCE PRODUCT SOURCE: ntl Incorporated

Copyright Business Wire 2005