18.11.2008 07:00:00

"Novebox.com" - the World's First Community Website Dedicated to Telenovela is Launched, Featuring Dori Media Group’s Latest Series "Amanda O"

Dori Media Group ("Dori Media” or "DMG”)(LSE:DMG), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, announces the launch of Novebox.com (www.novebox.com), the world’s first commercial community website dedicated to Telenovela featuring Dori Media Group’s exciting new Telenovela, ‘Amanda O’, that has been especially produced to be broadcasted on Novebox.com.

Novebox.com, available in Spanish and English, serves as a primary destination for Telenovela enthusiasts all over the world and includes content from many Telenovela producers as well as a broad range of exclusive content. In addition to airing "Amanda O", and other Telenovelas exclusively produced for the web, news correspondents based in Central and South America as well as the USA will report daily on events occurring within the genre to produce an online entertainment news magazine packed with information. The site also features rich social network applications, enabling users to interact with each other and share their passion for Telenovelas. The site also includes a comprehensive Telenovela encyclopedia with hundreds of pages of information about shows, actors, producers, writers and theme songs from around the world.

The launch of ‘Amanda O’, the first global cross platform Telenovela available for Internet, TV and mobile, is a significant event for Dori Media Group, and the Telenovela industry. Starring Natalia Oreiro and Luciano Castro, two of the most prominent stars in the industry, the online version of ‘Amanda O’ will consist of 130 episodes (9 minutes each), the TV version will consist of 26 episodes (each lasting 45 minutes) and hundreds of video clips will be available for mobile phone users. During the first stage of its release, ‘Amanda O’ will be made available to viewers in Argentina, Uruguay and Paraguay with other countries to follow. In Argentina the show will be available on www.novebox.com (internet), on Channel America 2 (TV) and on prominent cellular operator, "Personal" (mobile).

All other online content promoting the show, including exclusive video clips, profiles, blogs and photographs will be available on a co-branded website: www.iamamandao.com.

Amanda O’ is an acclaimed Telenovela actress who is also an admired pop diva and a favorite of the paparazzi. She is used to the attention received from the press until a damaging accusation causes her to run away. She wakes up bruised and in an unfamiliar place to find out that somebody else has taken over her identity. Alongside her newfound love, Amanda must dedicate herself to gaining back her life and her status as a superstar.

Nadav Palti, CEO & President of DMG, commented: "We recognized a need among Telenovela fans, for a global site where they can find everything they need on every title in the genre. Putting such a platform together has been a challenge but we have carried through our promise to launch it and are delighted with the result. We are very grateful for the cooperation and assistance we have received from all the major Telenovela production and distribution companies, whose valuable contribution has helped us bring this ambitious project to life. We have also expanded our original vision so that registered users are able to create their own content such as blogs and pages dedicated to their favorite shows and actors.

"Amanda O", which will initially only be launched on www.novebox.com is a very innovative concept. The show stars two of the most popular Telenovela actors – Natalia Oreiro and Luciano Castro, and we believe the show has all of the ingredients to become a big hit".

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,300 television hours that it sells to a wide variety of audiences in more than 50 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.

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