News Corporation and Panasonic Join Forces to Program Astrovision Screen in Times Square

News Corporation today announced the launch of its live programming on the giant Panasonic Astrovision Screen prominently located at One Times Square. News Corporation assumed control of the screen’s content from NBC on October 1, 2006. Panasonic Corporation of North America became a sub-lessee of the screen under News Corp.’s 10-year lease agreement with One Times Square. This new venture combines News Corporation’s premier news, sports and entertainment content with Panasonic’s world-class video technology to raise the bar for exciting visuals and graphics seen by millions of Times Square visitors every year. News Corp., using Panasonic’s Astrovision Screen technology, will deliver at least three hours of live programming daily, including an hour of FOX5’s "Good Day New York” from 7am to 8am, an hour of FOX News’ "FOX & Friends” from 8am to 9am, and an hour of FOX News’ "FOX Report with Shepard Smith” from 7pm to 8pm. News Corporation will also deliver live feeds from Fox Sports’ wide array of sports programming including Major League Baseball’s League Championship and World Series, the National Football League, NASCAR’s Daytona 500 and College Football’s Bowl Championship series. The remaining Astrovision programming space, which operates from 7am to 2am daily, will offer an outstanding promotional platform for News Corp. content, Panasonic products, public service announcements and community outreach, as well as serve as a superb advertising opportunity for third parties. News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2006 of approximately US$57 billion and total annual revenues of approximately US$25 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin. About Astrovision Panasonic's Astrovision systems demand attention with crisp, super-bright images. Panasonic is a leader in digital imaging and the Astrovision screens are recognized as reproducing one of the highest color images with 1.7 billion colors, 10-bit color brightness and a proprietary image-enhancing technology. Panasonic has been providing Astrovision screens for more than 20 years to locations from Tokyo to Times Square.