27.01.2009 21:02:00

Morton Salt’s System Saver II Water Softening Salt Earns Good Housekeeping Seal

Morton Salt CEO Wes Clark proudly announces that Morton Salt’s System Saver® II Water Softening Salt has earned the Good Housekeeping Seal. "Morton Salt’s System Saver® II water softening salt is the leading brand of water conditioning salt sold in America. Morton Salt’s patented formula contains resin cleaning additives. This unique formula helps make water softeners work more efficiently, and can help to extend the life of most water softeners,” Clark said.

"Earning the Good Housekeeping Seal is indeed an honor for our company. Morton is also launching new packaging that will make it easier for our customers to clearly understand the benefits of using Morton Salt’s patented formula water softening products. The Good Housekeeping Seal will help reinforce our customers’ trust in our products,” Clark concluded.

The Good Housekeeping Seal is one of the most prestigious and trusted consumer icons in the world of consumer goods. Products carrying the Seal have been reviewed and accepted by the Good Housekeeping Research Institute.

"We’re thrilled to welcome Morton Salt to our family of Good Housekeeping Seal products. Similar to the Good Housekeeping Seal, Morton Salt has a long standing tradition of serving the American consumer.” - Patricia Haegele Senior Vice President/ Publisher Good Housekeeping Magazine

The Seal should begin appearing on packages starting in May 2009.

About Morton Salt

Morton Salt, a Chicago-based company, established in 1848, is North America’s authority on salt and the leading producer of salt for grocery, water softening, and ice control, agricultural and industrial uses. Morton introduced the nation to the Morton Umbrella Girl and the now-famous slogan, "When It Rains It Pours”, in 1914. Since that time Morton Salt products have graced the shelves of more homes throughout the country than any other brand of salt for well over 100 years. Visit www.mortonsalt.com for more information. Come to the leader . . . come to Morton.

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