Mischieve™ With Hornitos™ Tequila

Beam Global Spirits & Wine, Inc.:

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], the leading American spirits company, and Hornitos™ Tequila, a member of the Sauza® family, today announced a new multimillion Dollar campaign designed to engage consumers throughout the night. Hornitos created Mischieve™ to provide legal purchase age consumers with a good-natured, playful attitude and experience that consumers may find on their night out with Hornitos.

"Mischieve is more than just a campaign – it is about the experience our consumers are searching for in their night out, helping create stories and memories,” stated Antonio Portillo, senior brand manager, Hornitos Tequila. "I like to think of Mischieve as a way of life for our consumers, Mischievers. We found a playful partner in Mischieve, the perfect companion for Mischievers’ nights out with their friends and Hornitos.”

"While we want our consumers to have fun Mischieving, the campaign also reminds consumers to always Mischieve responsibly and drink responsibly,” continued Portillo. "The Mischieve campaign is about sophisticated humor. Above all else, we want legal purchase age consumers to enjoy Hornitos and Mischieve sensibly and responsibly.”

Aimed at social, urban males who embrace new experiences while staying connected with friends and committed to their careers, Mischieve will be brought to life throughout the night in consumer print executions, out-of-home placements, viral videos, on-premise events and point-of-sale materials.

Print executions illustrate the clever, sophisticated and good-natured misbehavior consumers can embark on throughout the night with Hornitos. The majority of executions feature candid imagery from a private party held in New York City in January 2009. Along with taglines such as "If you’re going to be home one hour late, may as well be three,” the images show legal purchase age consumers seizing the night and embracing adventure while also reminding consumers to "Always Mischieve Responsibly.” Print executions will be focused in national publications including Vice and Theme beginning in April, while out-of-home executions can be found in Los Angeles, Chicago, Dallas and New York.

To support the print and out-of-home activation, Hornitos will live on-premise through photo booths where consumers can capture their evening fun. Additional on-premise materials include mirror clings, coasters providing ideas for a new persona for the night and branded napkins with space for consumers to leave their name and number for friends they meet that evening. Off-premise materials include case cards, shelf talkers and curtain displays that invite legal purchase age consumers into the Hornitos world of Mischieve while shopping in their local liquor stores. Hornitos will also host "Mischief in the Night” events to bring the campaign to life in local bars and restaurants.

Hornitos Tequila, a member of the Sauza® family, is a premium tequila made from 100 percent agave with three variants, Hornitos™ Reposado, Hornitos™ Plata and Hornitos™ Añejo. Drink cocktails, known as Hornitails, illustrate how mixable and versatile tequila is as a spirit. Hornitails are twists on classic cocktails, such as the Hornijo instead of the mojito and the Juan Collins instead of the Tom Collins. All variants in the Hornitos line are available in 50ml, 200ml, 375ml, 750ml, 1L, and 1.75L bottles. Suggested retail prices begin at $24.99, $26.99 and $34.99 for 750 ml bottles of the Plata, Reposado and Añejo respectively.

Brooklyn Brothers and Hal Riney designed all advertising, point-of-sale and sales tools. Chicago-based Starcom coordinated all online, print, radio and out-of-home media buys. All on-premise event executions and experiences are to be led by Mirrorball and Vice, both based in New York. LaForce + Stevens out of New York leads consumer media and influencer outreach while Qorvis Communications in Washington, D.C. drives all business and trade communications.

About Sauza® Tequila

Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos™ and Tres Generaciones® create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila visit www.sauzatequila.com.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Always Mischieve Responsibly.

Hornitos™ Tequila, 40% alc./vol.

©2009 Sauza Tequila Import Company, Deerfield, IL