Medifast Adds New Chewy Bar Meal Options to Product Line

OWINGS MILLS, Md., July 22, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced today the addition of two new Medifast Meal options. The Cookie Dough Chewy Bar and Peanut Butter Chocolate Chip Chewy Bar complement the current 70+ meal choices on the Medifast 5 & 1 Plan®, in which clients eat five Medifast Meals and one Lean & Green™ Meal each day.

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"The new chewy bars complement our popular crunchy bar product line and provide our clients with different variations and flavors of bars to choose from to satisfy their individual preferences and tastes," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "The bars provide a convenient meal option ideal for clients on the go who don't want to sacrifice valuable nutrients."

The Cookie Dough Chewy Bar and Peanut Butter Chocolate Chip Chewy Bar each have 110 calories, 3 grams of fat, 11 grams of protein, 24 vitamins and minerals per serving and are kosher dairy.

Medifast Products and Programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan.

New products are available for purchase online, through a free Take Shape For Life Health Coach, or at a Medifast Weight Control Center. For more information please visit, www.MedifastNow.com.

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About Medifast

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.

SOURCE Medifast, Inc.