Media Advisory: Sun Life Financial Inc. Fourth Quarter 2004 Earnings C

    Business Editors

    TORONTO--(BUSINESS WIRE)--Jan. 20, 2005--Sun Life Financial Inc. (NYSE:SLF) (TSX:SLF):

Date: Thursday January 27, 2005

Time: 4:00 p.m. (ET)

Hosted by: Donald A. Stewart, Chief Executive Officer Jim Prieur, President and Chief Operating Officer Paul Derksen, Executive Vice-President & Chief Financial Officer Tom Reid, Vice-President, Public & Investor Relations

    Sun Life Financial expects to release its fourth quarter 2004 results at approximately 2:00 p.m. on Thursday, January 27, 2005. The press release and the slides to be used for the conference call presentation will be posted to www.sunlife.com.

    Please call 10 minutes prior to the scheduled start time as follows:

    Local (Toronto): 416-640-1907

    Toll Free (North America):1-800-814-3911

    To listen to the call via live audio webcast and to view the presentation slides, please visit our website and double click the Q4 Results link from the homepage 10 minutes prior to the start of the presentation. A link to our webcast page will be provided, along with links to related information. The webcast and presentation will be archived on our website following the event.

    A replay of the teleconference will be available from Thursday January 27 (6:00 p.m.) until midnight on Thursday February 10, 2005 by calling 416-640-1917 or 1-877-289-8525 (toll free within North America) and entering the passcode 21054221 followed by the # sign.

--30--SH/na*

CONTACT: Media and Investor Relations Contact: Sun Life Financial Inc. Tom Reid - Vice-President, Public & Investor Relations (416) 204-8163 investor.relations@sunlife.com

KEYWORD: NEW YORK INTERNATIONAL CANADA INDUSTRY KEYWORD: BANKING EARNINGS CONFERENCE CALLS SOURCE: Sun Life Financial Inc.

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