Marin Software Announces Partnering With Atlas - Quick Facts

(RTTNews) - Marin Software Inc. (MRIN), a provider of a cross-channel performance advertising cloud, Monday announced its partnership with Atlas, an ad-serving and measurement platform owned by Facebook.

Through the partnership, marketers will be able to tie effects of search engine marketing, or SEM, to Atlas ad campaigns and use these powerful new insights to optimize campaigns and improve results, the firm said.

By partnering with Atlas, Marin Software customers will gain greater visibility into the effectiveness of campaigns -- across channels -- to empower them with precise, actionable data.

Wister Walcott, EVP of Products & Co-founder at Marin Software, will join Erik Johnson, Managing Director of Atlas at Facebook, for a panel on solving the cross-device problem at Advertising Week, New York.