Macrovision's AMS 2.5 Streamlines Software Package Preparation to Spe

Macrovision's AMS 2.5 Streamlines Software Package Preparation to Speed Enterprise Rollouts, Reduce Costs and Increase IT Productivity

    Business Editors/High-Tech Editors

    SANTA CLARA, Calif.--(BUSINESS WIRE)--March 31, 2005--

AMS Provides Centralized Solution for Managing Workflow and Communication from Initial Request to Deployment of Enterprise Applications
    Macrovision Corporation (Nasdaq:MVSN), the leader in Software Value Management, today announced AMS 2.5, a customizable Web-based application management system that provides enterprises with a centralized solution to facilitate and streamline the application package preparation process. AMS 2.5, fully integrated with Macrovision's award-winning Software Value Management solutions for enterprises, delivers a host of new features and enhancements to reduce application management costs, maximize IT productivity and ensure faster software rollouts.
    "AMS provides us with a standardized way to manage the entire application preparation process," said Conor Maguire, technical consultant at Hewlett Packard. "It gives everyone involved the ability to see what is going on at every stage, which ensures accountability, increases efficiency and ultimately results in faster, more reliable deployments. AMS gives us clarity and control to efficiently manage software packaging across thousands of applications."
    Preparing an application for deployment across a large enterprise is a complex process, involving multiple steps, including packaging, impact assessment, testing and distribution. The process also involves multiple stakeholders, including application packagers, IT managers and end users who must coordinate their efforts to ensure rapid and successful deployments. AMS standardizes communication and workflow management throughout the application preparation process, enabling greater efficiency, reducing costs and ultimately enabling users to realize the value of applications faster.
    Taking advantage of the expertise that has established Macrovision's award-winning AdminStudio(TM) product line as a widely adopted standard in software application packaging, AMS 2.5 extends the product line with complementary workflow management capabilities that provide the following key benefits:

--	More reliable and manageable applications through enforcing correct packaging and testing processes prior to deployment.
--	Reduced software preparation time by automating workflow from packaging to testing to deployment.
--	Increased IT efficiency through resource sharing, real-time collaboration and centralized capturing of application and packaging project information.
--	Increased user satisfaction through more efficient communication between IT and end users.

    "Despite the complexity and diverse set of stakeholders involved in preparing enterprise-wide applications for deployment, email and manual processes are today's most common practices for managing workflow and communications," said Steve Schmidt, director of product management for Macrovision's Software Technologies Group. "AMS 2.5 provides enterprises such as HP with an automated solution to reduce costs and increase efficiencies at every stage of the application management process, from the initial request for an application through deployment."

    AMS 2.5 includes the following key new features:

    -- Enhanced Reporting: packaging project data is easier to
    retrieve and deliver to management, through a new report
    format and the option to export data from any view into
    multiple file formats, including HTML, XLS, XML, Text and PDF.

    -- Guest Access: account administration is simplified by allowing
    people that do not have a unique AMS-specific system account
    to be granted limited permissions, such as viewing reports or
    submitting application requests.

    -- Custom Workflow Extensions: tailoring a workflow to meet
    unique business practices has been made even easier through
    the ability to call an executable file or script, or to launch
    a user-defined web page.

    -- Template Testing: faster customizations and adoption to new
    process requirements is enabled through the ability to create
    and exercise test versions of a new or modified template.

    AMS is a key component of Macrovision's FLEXnet(TM) line of Software Value Management solutions, which include software installation, updating, packaging, licensing, entitlement management, end user management, and usage optimization.

    Pricing and Availability

    AMS 2.5 is available immediately. Pricing is based on the number of desktops in the enterprise. Please contact Macrovision for a price quote and evaluation.

    About Macrovision

    Macrovision Corporation is the market leader in electronic licensing, installation, and digital rights management (DRM) technologies. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Software Value Management solutions bridge the gap between pricing and packaging software on the developer side, and purchasing and managing that software on the enterprise side. Macrovision's Software Technologies Group markets the FLEXnet universal licensing platform and the InstallShield(R) suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Macrovision holds more than 700 software licensing, DRM and content protection patents worldwide. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision and Software Value Management solutions can be found at www.macrovision.com.

    This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's Annual Report on Form 10-K for the year ended December 31, 2003 and its latest Quarterly Report on Form 10-Q for the period ended September 30, 2004, which are on file with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.

--30--JT/sf*

CONTACT: Macrovision Corporation Gerold Franke, 847-466-4300 gfranke@macrovision.com or LaunchSquad Jason Mandell or Jennifer Gazin, 415-625-8555

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: HARDWARE SOFTWARE INTERNET E-COMMERCE PRODUCT SOURCE: Macrovision Corporation

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