Local.com® Appoints New VP, Product Development

Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced the appointment of Mark Wallin as the company’s new vice president, product development. The company also announced plans to expand its product portfolio for local businesses.

Wallin will be responsible for leading Local.com’s product development initiatives, including defining and refining the company’s product strategies, processes and objectives, as well as orchestrating the launch of products intended to support the company’s growth.

Wallin has more than 15 years of senior level product and technology experience and most recently worked for Sanger Ventures, a company that specialized in product strategy and development consulting services for high growth companies. Prior to Sanger Ventures, Wallin was the vice president of engineering for Jacent Technologies, which provided on-demand ordering software solutions for major restaurant brands. Previously, Wallin served as president and chief technology officer for Synapta, which provided product development for web based venture funded startups.

Wallin also previously held various product and technology leadership positions with IBM Global Services and other emerging Internet growth companies. Wallin holds a Bachelor of Science degree in computer systems engineering with an emphasis in economics from Stanford University.

"Mark brings a significant amount of product knowledge and strategic leadership experience to the company and will be instrumental as we roll out our new suite of products for local businesses,” said Michael Sawtell, Local.com COO. "We look forward to his contributions to our slated product stack and our other growth initiatives.”

The recently released products include a lead generation solution and a geo/keyword targeted display ad solution. These new initiatives are designed to help local businesses increase their online visibility and more effectively communicate with their customers and target audiences.

About Local.com^®

Local.com Corporation (NASDAQ: LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, 1,400 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 50,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.

Forward Looking Statements

This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, Yahoo!-Bing paying less RPC and revenues to us for our search results, our ability to adapt our business following the Yahoo!-Bing integration or to improve our RPCs and revenues following that integration, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the future performance of our OCTANE360 business, the integration and future performance of our social buying business, our Krillion business and our Rovion business, as well as any other businesses we may acquire, our ability to successfully expand our Spreebird business into new markets, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions’ technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.