LiceGuard, Provider of the World's Leading Zapping Comb that Prevents Lice Outbreaks, Announces a "Pre-Back to School Buy One, Give One to Another Mother Free" Promotion

NEEDHAM, Mass., Aug. 7, 2013 /PRNewswire-iReach/ -- LiceGuard, a leading provider of branded head lice treatment products announced today a special promotion in advance of "Back to School" season to raise awareness about its flagship product, a safe and effective lice zapping comb called RobiComb. With proprietary Micro-Charge Technology, LiceGuard's RobiComb emits a small electrical pulse that kills lice and eggs on contact. It is clinically proven, doctor recommended in the Journal of the American Academy of Dermatology, and touted by school nurses across the country.

"Over 2 million RobiCombs have been sold worldwide but it still isn't a household name," LiceGuard CEO Brandon Ingersoll pauses, "yet."

In an effort to raise brand awareness, LiceGuard is running a special limited time promotion at CVS and Walgreens. Participating customers go to their local store and buy 2 RobiCombs, mail in the receipt and UPC code, and get a check for ~$30, the price of a RobiComb. Offer available until August 23, 2013, or while supplies last. For more details, go to: www.liceguard.com

With up to 12 million children aged 3 to 12 diagnosed with head lice each year, lice is a problem that not only isn't going away, but due to lice resistance is arguably getting worse. One thing is for certain: this fall there willbe outbreaks.

Be prepared with the best tool in a "Back to School" toolbox, LiceGuard's RobiComb that detects, kills, and prevents lice. Buy one at CVS or Walgreens and give a second RobiComb to another mother for free. Come fall, you will be the hero in the neighborhood.

Facts About Lice

• Many prescription and OTC lice treatments are toxic and harmful to children.
  • 75% of the market is dominated by the "big brand" lice treatment shampoos and ointments that contain Permethrin or Pyrethroids, which are not only pesticides, but also neurotoxins.             
  • LiceGuard's RobiComb is safe, effective, and the only dry treatment on the market.
• A "super-strain" of lice has emerged and most lice are resistant to commonly-used treatments.
  • Studies in recent years have asserted that up to 75% of lice strains are resistant to Permethrin and Pyrethroids, rendering treatments that contain those agents ineffective.
  • Lice are not resistant to a lice zapping comb.
• Lice resistance is creating a vicious cycle: frustrated parent overusing pesticide-based treatments that don't work – resulting in dangerous levels of toxicity in children.
  • From January 2005 through October 2010, the FDA's Adverse Event Reporting System documented complaints involving shortness of breath, hallucinations, nausea, and death related to prescription-based and OTC treatments containing pesticides.
  • The RobiComb is non-toxic and pesticide-free. It has tiny tines that emit a safe, micro charge that zaps lice, but not kids.

Media Contact:Christina Novicki, LiceGuard, 7814444888, christina@liceguard.com

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SOURCE LiceGuard