Leadis Technology and VP Dynamics Announce Partnership on RGBW Technology for Small/Medium Mobile Displays

Leadis Technology, Inc. (Nasdaq:LDIS), an analog and mixed-signal semiconductor developer of color display drivers, LED drivers, and audio ICs for mobile consumer electronic devices, and VP Dynamics, a private Hong Kong company focused on research, design, and development of high resolution displays today, announced a partnership on RGBW technology for small/medium mobile displays. Under the partnership agreement Leadis will license VP Dynamics’ VPW™ RGBW technology for use in LCD, AMOLED and other display drivers, empowering products with lower power, higher resolution, excellent brightness and better contrast. "We are delighted to announce this synergistic partnership with VP Dynamics,” said Paul Novell, Executive Vice President of Sales and Marketing at Leadis Technology. "Utilizing the VPW™ RGBW technology we will be able to offer our customers greater value in display drivers, particularly by reducing power and enhancing display performance. After extensive evaluation of alternatives, VP Dynamics’ VPW™ technology was the clear winner. This partnership represents our second major initiative this year, after PowerLiteTM DBC, in establishing a leadership position in small/medium mobile display technology.” About VPW™ RGBW technology VPW™ technology adds white (transparent) subpixels to form a proprietary 4 colors RGBW display of square subpixels. Higher brightness can be obtained from the backlight through the white subpixels in the case of LCD and CF-OLED displays; or from the reflection of the ambient light on the white subpixels area in the case of electronic paper displays. This is critical in order to minimize power dissipation as customer demand for higher resolution displays results in increased pixel density and, therefore, reduced transparency when using conventional RGB structures. The VPW™ engine, embedded in a display driver, further enhances the perceived resolution, colors and contrast, which provides much better user experience with the image contents. In addition, VPW™ technology’s duo resolution driving mode further reduces power consumption in mobile devices. "We are very pleased to partner with Leadis to bring our VPW™ RGBW technology to market," said VP Dynamics President and CEO, Vincent Phan. "VPW™ technology together with Leadis’ new display driver technologies, such as PowerLite™ DBC, comprise a compelling solution and breakthrough in power savings and display performance for today’s advanced mobile display designs.” For more information, visit www.leadis.com and www.vp-dynamics.com. Contact Information: Tracy Lam, Director, World-Wide Marketing Communications, Leadis International Ltd., Tel: 852-21528880 About VP Dynamics VP Dynamics, based in Hong Kong, is a leading R&D house in Disruptive Technologies and New Business Models around Visual Perception™ (VP) Technology, enabling displays with lower power, higher resolution, excellent brightness and better contrast. Based upon the visual perception process inside the human brain, VPW™ display, driven by the proprietary VPW™ engine, creates four times higher perceived Virtual Resolution™ with Virtual Pixels™ without adding more physical pixels in a high-density-pixels packed mobile display. Vision: "Make the display world more enjoyable and affordable” Mission: "Less can be more” About Leadis Technology, Inc. Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets analog and mixed-signal semiconductors that enable and enhance the features and capabilities of mobile and consumer electronics devices. Leadis' product offerings include color display drivers, which are critical components of displays used in mobile consumer electronic devices; LED drivers, which provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units; and audio CODEC and FM transmitter ICs, which are integral components in mobile media players and their associated aftermarket accessories. Leadis currently supplies display drivers supporting the major small panel display technologies, including a-Si and LTPS TFT LCD's, color STN LCD's, and color OLED displays, LED drivers supporting mobile backlighting applications, and audio ICs supporting portable media players and aftermarket audio accessories. Certain statements in this press release including, but not limited to, statements as to the anticipated features, capabilities, benefits, potential market size, intended uses and performance of VP Dynamics’ VPW™ RGBW technology, Leadis’ implementation of the VPW™ RGBW technology and Leadis' new PowerLite™ DBC products, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in developing or ramping new products into production, lack of market acceptance of Leadis’ new products, delays in the integration of Leadis’ ICs into consumer electronic devices, Leadis’ reliance on third-party manufacturers, general mobile handset and semiconductor industry trends, and other risks detailed and from time to time in Leadis' reports filed with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2006 and Form 10-Q for the quarter ended June 30, 2007. Leadis disclaims any obligation to update these forward-looking statements. (LDISG)