LaCrosse Footwear Opens New Danner Factory in Portland, Oregon

LaCrosse Footwear, Inc. (Nasdaq: BOOT), a leading provider of premium, branded footwear for work and outdoor users, announces the opening of its new Danner® manufacturing facility in Portland, Oregon.

The new Danner® facility is located in an industrial building approximately one mile from the Company’s corporate headquarters. The new factory contains approximately 59,000 square feet, representing twice the square footage of the Company’s previous Portland-based factory. With footwear production already underway, the new facility has opened on schedule, and is already meeting demand of the Company’s key customers.

"We are thrilled to open this world-class production facility to meet the growing worldwide demand from our many customers in the work, military, law enforcement, outdoor recreation, hunting and Japanese markets who depend on our U.S.-manufactured Danner® footwear being crafted to the very highest standards,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. "Danner® is an iconic brand, whose boots have been hand-crafted in Portland since 1936, incorporating the highest standards of design, materials and construction. Our new facility will enable us to extend this great tradition of superior craftsmanship.

"Furthermore, this state-of-the-art facility will allow us to continue to innovate with new footwear designs and production processes by expanding our overall capabilities and capacity. The factory will also improve our operating efficiencies by incorporating the latest lean manufacturing techniques to meet at-once demand. It represents yet another important step in the continued growth of our business.”

In addition to the new factory, the Company recently announced the grand opening of its new factory store in Portland. Together, the new factory and new store account for most of the Company’s expected $9 million to $10 million in capital projects for 2010. LaCrosse worked with both the Portland Development Commission and Business Oregon to secure funding for the new facility. "The LaCrosse expansion demonstrates the value of public-private collaboration to create new jobs and develop a key industry identified in the city’s economic development strategy,” said Bruce Warner, Executive Director of the Portland Development Commission. "PDC welcomes the opportunity to support this longtime Oregon company and its investment in our community.”

"We are pleased to be a partner with LaCrosse, which is growing its global reach from its headquarters right here in Oregon,” said Tim McCabe, Director of Business Oregon.

DP Partners served as the developer on the project. "We are excited to welcome such an outstanding, locally-based company to our facility,” said Kirk Olsen, Partner, Northwestern Region for DP Partners. "The location and features of LogistiCourt at Portal Way clearly supports LaCrosse’s interest to improve operating efficiencies and expand overall capabilities. This was a collaborative effort between LaCrosse, DP Partners, and the economic development agencies that represents the type of public-private partnerships that can continue to strengthen our region’s economy.”

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for work and outdoor users. The Company’s trusted Danner® and LaCrosse® brands are sold to a network of specialty retailers and distributors in the United States, Canada, Europe and Asia. Work consumers include people in law enforcement, transportation, mining, oil and gas exploration and extraction, construction, military services and other occupations that require high-performance and protective footwear as a critical tool for the job. Outdoor consumers include people active in hunting, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at http://www.lacrossefootwear.com and http://www.danner.com. For additional investor information, see our corporate website at www.lacrossefootwearinc.com.

Forward-Looking Statements

All statements, other than statements of historical facts, included in this release, including without limitation statements concerning the ability to meet growing worldwide demand, anticipated favorable impact of this new factory on the Company’s future results of operations in the areas of additional capacity, innovation and production capabilities, future operating efficiencies, and continued growth are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "plan,” "expect,” "aim,” "believe,” "project,” "target,” "anticipate,” "intend,” "estimate,” "will,” "should,” "could” and other terms of similar meaning, typically identify such forward-looking statements. The Company assumes no obligation to update or revise any forward-looking statements to reflect the occurrence or non-occurrence of future events or circumstances. Forward-looking statements are based on certain assumptions and expectations of future events and trends that are subject to risks and uncertainties, including without limitation the risk factors set forth in the Company’s most recent annual and quarterly reports on Form 10-K and 10-Q.