KFC Set to Invade Manhattan with One-of-a-Kind Guerilla Marketing Campaign

Imagine getting off the subway in Times Square, walking up the stairs, and seeing a 12 ft. illuminated truck filled with a larger-than-life box of KFC Triple Dip Strips. Now imagine being handed a box of hot Triple Dip Strips on the spot. Earlier this week, the Triple Dip Strips Truck made a stop at FDNY Station 314 in Queens to the delight of hungry firefighters (See Photo), and on Friday it will officially launch its new menu item at various locations in and around Manhattan. WHO: KFC WHAT: The launch of the new KFC Triple Dip Strips WHERE: Rockefeller Plaza - 7:00am Times Square - 8:00am Madison Square Garden - 6:00pm Streets of Manhattan - 10:00am-4:00pm WHEN: Friday, November 9, 2007 About KFC’s Triple Dip Strip NYC Campaign: KFC’s Triple Dip Strip Campaign will be prominently featured on the mobile vehicle, which also plays audio on eight external speakers, through Bluetooth where targeted messages will be sent to consumer’s cell phones, and on several specially designed Segways. The campaign is scheduled to run in NYC until November 18th. About KFC: KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) About GoMobile Advertising: GoMobile Advertising provides customers a multi-media platform of high-profile, highly targeted advertising that helps deliver their message on air, online, and on premise.