Jenny McCarthy Pairs Up With blu eCigs In New Television And Web Advertising Campaign

CHARLOTTE, N.C., Aug. 1, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced TV personality and celebrity Jenny McCarthy will be featured in its new television and online advertising campaign. Airing nationwide August 5, the advertisements will feature Jenny sharing her personal experiences and attraction to blu eCigs, including an introduction of the new Starter Pack.

In the advertisements, Jenny describes how she took back her freedom and confidence in her dating life with blu eCigs. She found the smarter alternative to cigarettes without the smoke or ash, and is able to enjoy blu eCigs almost anywhere -- including her favorite club -- without scaring away that "special someone" by smelling like an ashtray.

Jenny is the latest celebrity following the success of Stephen Dorff to inspire users to take back their freedom with blu eCigs.

"Jenny is first and foremost a customer, and as such, she represents a large demographic of blu eCigs users," said Jason Healy, founder of blu eCigs. "Jenny is a celebrity known for being candid and brutally honest -- and we wanted to capture that authenticity. She does a great job sharing her own personal experiences that should resonate very well with female and male audiences alike, while showing the many benefits and features of blu eCigs."

Also featured in the advertisements is the new blu eCigs Starter Pack that offers a lower price point for e-cigarette consumers and provides a unique option between disposable singles and premium rechargeable packs. The blu eCigs Starter Pack features on-the-go recharging, the convenience of car and laptop charging options, a superior battery management system to ensure long-lasting usage, and an ultra-portable design that is as tall as a pack of cigarettes and as slim as a smartphone.

"As a smoker who is single, I was instantly drawn to e-cigarettes as a smoking alternative to better suit my activities on-set and my lifestyle off-set," explained McCarthy. "After sampling the field, blu eCigs quickly became my brand of choice -- so it was very natural to be part of this campaign and share all the reasons why I honestly love the product."

Since its inception in 2009, blu eCigs has consistently led the charge to introduce e-cigarettes as a new smoking alternative to the U.S. market, and has done so in a pragmatic way -- always keeping the customer experience as the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc. (NYSE: LO), solidifying blu eCigs as a market trailblazer and further advancing the tremendous growth opportunity in the e-cigarette industry. Today, North Carolina-based blu eCigs continues to set the standard in product innovation and responsible marketing.

blu eCigs' disposable singles, the new Starter Pack, and flavor cartridges can be found in more than 100,000 retailers nationwide.  Premium and Premium 100 Starter Kits, disposables, flavor cartridges, and a variety of other accessories are available online at www.blucigs.com. For more details on how blu eCigs' new Starter Pack works, check out this video.

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the feel of traditional cigarettes -- without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer a realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a traditional cigarette, evident by the e-cigarette's black casing and blue LED glowing tip when in use. With a lifestyle-driven design and innovative technology to enhance the experience for consumers, blu eCigs e-cigarettes allow smokers the chance to take back their freedom.  blu eCigs e-cigarettes have been featured at high-profile awards shows, professional motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu eCigs e-cigarettes come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit www.blucigs.com.

SOURCE blu eCigs