JCPenney Welcomes Shoppers to New Store in Phoenix; Grand Opening Cele

    Business Editors

    PLANO, Texas--(BUSINESS WIRE)--Jan. 6, 2005--JCPenney is offering shoppers a fresh, fun and more convenient way to experience great brands and value prices with the grand opening of the JCPenney department store at Foothills Park Place, located at 5050 East Ray Road in Phoenix. The celebration begins with a ribbon-cutting on Friday, Jan. 14, at 8 a.m.
    Throughout grand opening week, customers can register for great prizes, including a 32-inch plasma television, a Desktop VAIO PC, and a 2005 Vespa Motor Scooter. In addition, 10 lucky shoppers will win $500 gift cards to be used toward any JCPenney purchase. Other activities include product demonstrations and special discounts for the entire family.
    The new JCPenney store at Foothills Park Place, covering 104,204 square feet, is a new format designed for greater shopping convenience. In addition to JCPenney's tremendous offering of fashion, quality and value, customers will experience wider aisles for shopping carts, improved lighting and expedient customer service centers. The new store layout helps shoppers easily locate major brands such as Arizona Jean Co., Chris Madden for JCPenney Home Collection, SouthPole, Worthington, Stafford, Mudd, Bisou-Bisou, Oshkosh, St. John's Bay, Colin Cowie for JCPenney Home Collection and more.
    Reflecting the company's "It's All Inside" message, the store's full-service salon offers professional hair styling services, spa pedicures and manicures, skin care and facial services, quality products and a private waxing room. The salon also features top products, such as Redken, Matrix, BioSilk, and Sebastian. In addition, customers can place orders or pick up catalog and Internet purchases at the store's catalog desk.
    "Phoenix is a wonderful community, and JCPenney's reputation for quality and value has been well received here over the years," said Store Manager William Ahern. "Now, we're really getting the best of both worlds -- a brand-new store and a location where we already have a strong and loyal customer base. We're inviting everyone to come and celebrate with us."
    Phoenix has been home to JCPenney stores since 1920. The company contributes approximately 1300 jobs to the local economy.
    JCPenney at Foothills Park Place will operate from Monday - Saturday 8:00 - 10:00 and 9:00 - 9:00 on Sundays.
    JCPenney is one of America's largest department store, catalog, and e-commerce retailers, employing approximately 150,000 associates and operates 1,018 JCPenney department stores throughout the United States and Puerto Rico, and 60 Renner department stores in Brazil. JCPenney is the nation's largest catalog merchant of general merchandise, and JCPenney.com is one of the largest apparel and home furnishings sites on the Internet. JCPenney is a contributor to the JCPenney Afterschool Fund, a charitable organization committed to providing children with high quality after school programs to help them reach their full potential.

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CONTACT: J. C. Penney Company, Inc., Plano Public Relations Quinton Crenshaw, 972-431-5581 qcrensha@jcpenney.com or Public Relations Brenda Romero, 972-431-3044 blromero@jcpenney.com

KEYWORD: ARIZONA TEXAS INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL PRODUCT SOURCE: J. C. Penney Company, Inc.

Copyright Business Wire 2005