Jamba Juice Introduces New Kona Berry Blast Smoothie With Natural Energy Powered By Hawaiian Superfruit

EMERYVILLE, Calif., July 30, 2013 /PRNewswire/ -- Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today introduced Kona Berry Blast^™, a delicious, seasonal smoothie powered by real, whole fruit and natural energy from coffee fruit.

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"Coffee fruit—deemed a Hawaiian superfruit—is the part of the coffee plant surrounding the coffee bean," explained nationally recognized nutrition expert, author and Jamba Healthy Living Council member, Elizabeth M. Ward, MS, RD. "Jamba's Kona Berry Blast smoothie contains juice that is uniquely sourced from the superfruit, which not only provides natural energy but is also packed with naturally occurring vitamins C and E—antioxidants that are vital in aiding cells to fight against damaging free radicals."

The Kona Berry Blast Smoothie is a great summertime pick-me-up that delivers delicious and nutritious natural energy. In addition to the smoothie, Jamba Juice^® also offers the Kona Berry Blast Bowl, a nutritious meal providing a good source of protein and rich in antioxidants. Both the Kona Berry Blast Smoothie and the Kona Berry Blast Bowl are available in Jamba stores for a limited time only.

• Kona Berry Blast Smoothie is a delicious fruit-forward smoothie with natural energy powered by a blend of Hawaiian superfruit juice, pineapple juice, soymilk, raspberry sherbet and real, whole strawberries and blueberries with Jamba's 3G Charger^™ Boost.
• Kona Berry Blast Bowl is a nutritious, healthy on-the-go meal featuring a blend of Hawaiian superfruit juice, soymilk, bananas, strawberries, blueberries and topped off with organic granola and fresh banana slices.

"For more than 20 years, Jamba Juice has been a key leader in providing our customers with great-tasting, nutritious and convenient offerings across all day parts, from breakfast to lunch and the snacks in between," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "This summer, we are excited to build upon the spirit of innovation at Jamba by introducing our first natural energy smoothie powered by real whole fruit and coffee fruit to help support our consumers' healthy, active lifestyles."

For a limited time from July 30 to August 4, 2013, Jamba Juice will be offering a special $2 offer (with coupon) for customers to try the new Kona Berry Blast smoothie at Jamba stores nationwide. For more information on nutrition and product offerings, please visit the Jamba Juice website.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company