Jackson(SM) Reports Total Sales and Deposits of $11.2 Billion

Jackson National Life Insurance Company^® (Jackson^SM) generated $11.2 billion in total sales and deposits¹ during the first three quarters of 2008, representing a 2-percent increase over the same period in 2007 and the highest level of total sales during the first three quarters in Jackson's history. The increase in sales was driven primarily by higher sales of traditional fixed annuities (up 165 percent year over year) and institutional products (up 41 percent year over year), partially offset by lower sales of variable annuities (down 26 percent year over year).

"Our diversified product portfolio, excess capital position and the way in which we actively manage our investments make Jackson resilient to changes in the business cycle and macroeconomic challenges,” said Clark Manning, Jackson’s president and chief executive officer. "Jackson has been, and will continue to be, managed for the long-term benefit of our customers and shareholders."

Jackson, an indirect wholly owned subsidiary of the United Kingdom’s Prudential plc (NYSE: PUK), had $4.3 billion of regulatory adjusted capital as of September 30, 2008, which represents nearly 10 times the regulatory requirements². Furthermore, Jackson's statutory capital ratio (calculated as total adjusted capital divided by statutory reserves, excluding separate accounts) was nearly 10 percent at September 30, 2008.

In the first nine months of 2008, Jackson recorded nearly $9.0 billion in retail sales and deposits³, down 5 percent from the prior year period, with total annuity net flows (total premium minus surrenders, exchanges and annuitizations) falling only 1.4 percent year over year. Variable annuity sales exceeded $5.0 billion, compared to nearly $6.8 billion in the same period of 2007. Sales of traditional fixed annuities totaled more than $2.2 billion during the first nine months of 2008, compared to only $837 million during the same period in the prior year. Jackson sold $617 million in fixed index annuities, compared to $679 million during the first nine months of 2007.

"Due to the financial crisis, advisers need help in navigating volatile markets and reassuring frightened clients,” said Clifford Jack, executive vice president and chief distribution officer for Jackson. "In response to this need, Jackson has expanded the wholesaling support we provide to our distribution partners. With a diversified lineup of flexible products backed by award-winning service and comprehensive retirement planning resources, advisers know they can count on Jackson to be a valuable business partner when times are good and when they are challenging."

During the first nine months of 2008, Jackson generated life insurance sales of $45 million, up 26 percent from the prior year period. Deposits in the Jackson Funds^SM, which were first launched in January 2007, totaled $62 million in the first three quarters of 2008, down from $65 million during the same period of the prior year. Jackson sold more than $2.2 billion in institutional products during the first three quarters of 2008, compared to nearly $1.6 billion in the same period of 2007. Jackson participates in the institutional market on an opportunistic basis.

Curian Capital, Jackson's separately managed accounts subsidiary, accumulated $940 million in deposits during the first nine months of 2008, compared to $963 million in the same period of the prior year. As of September 30, 2008, Curian's assets under management totaled $3.2 billion, compared to $3.5 billion at the end of 2007, as new deposits were offset by a sharp decline in equity markets.

"At Jackson, we put our Long-Term Smart^SM philosophy into every decision we make. We consistently review our investments with an eye toward long-term stability and economic viability, and take a conservative approach to managing risk," said Manning. "As of June 30, 2008, Jackson had more than $82 billion in assets⁴ and nearly $75 billion in policy liabilities⁴ set aside to pay future policyholder benefits, and our capital position remains well in excess of regulatory requirements. While it is difficult to predict when the disruption in the financial markets will end, our customers can remain confident in Jackson’s ability to make smart, prudent business decisions that are sensible not just today, but also over the long term."

Jackson's financial strength ratings have remained unchanged for more than five years. As of September 30, 2008, Jackson was rated:

• A+ (excellent) by A.M. Best
• AA (very strong) by Standard & Poor's
• AA (very strong) by Fitch Ratings
• A1 (good) by Moody's Investors Service, Inc.

¹Deposits from retail mutual funds and Jackson’s subsidiary Curian Capital have been included in Jackson’s total and retail sales and deposits figures, beginning with full-year 2007. Prior year comparisons have been restated to include deposits from Curian and the retail mutual funds.

²Based on authorized control level capital requirements.

³Retail sales and deposits exclude sales of institutional products — guaranteed investment contracts, funding agreements and medium-term notes.

⁴Jackson had more than $82 billion in total assets (GAAP unaudited) and nearly $75 billion in policy liabilities (GAAP unaudited) set aside to pay primarily future policyowner benefits (as of 6/30/08).

Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

About Jackson National Life Insurance Company

With more than $82 billion in assets (GAAP)^*, Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also offers life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York^®, similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management, retail mutual funds and retail brokerage services. For more information, visit www.jnl.com.

^*Jackson had more than $82 billion in total assets (GAAP unaudited) and nearly $75 billion in policy liabilities (GAAP unaudited) set aside to pay primarily future policyowner benefits (as of 6/30/08).

Annuities and life insurance products are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan). Variable products are distributed by Jackson National Life Distributors LLC. May not be available in all states and state variations may apply. These contracts have limitations and restrictions, including possible withdrawal charges, recapture charges and excess interest adjustments. Contact your representative or the Company for more information.

Please remember that a Jackson annuity is intended to be a long-term, tax-deferred vehicle for retirement. An annuity's earnings are taxable as ordinary income when withdrawn and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty. Variable annuities involve investment risks and may lose value.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and had more than $509 billion in assets under management as of June 30, 2008. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished.