Jackson National Life(R) Launches Rollover Campaign

Jackson National Life Insurance Company(R) (JNL(R))today announced the launch of "Choose Your Direction," an educationalinitiative that is designed to support advisers as they face the morethan $12.9 trillion in total U.S. retirement assets(1) that areexpected to be gradually transformed into streams of income forretirees in the coming decades. Through the Choose Your Directionprogram, JNL provides the tools and guidance that can help advisersexplore the range of available account options so they can developcustomized retirement income and wealth transfer plans for theirclients.

"Choose Your Direction is an extension of Jackson National Life'sdedication to serving independent advisers as they encounteropportunities in the IRA and retirement planning markets," saidClifford Jack, JNL executive vice president and chief distributionofficer. "Through educational programs like Choose Your Direction, JNLis well-positioned to meet the needs of this market, and advisers arecontinuing to rely on our advice-based platform as they createretirement solutions for their clients."

The key component of Choose Your Direction is a series ofmaterials that advisers can use to better understand the risks andbenefits their clients face when considering distribution options fromtheir employer-sponsored retirement plans. The materials include aclient questionnaire, which helps advisers determine whether arollover may be appropriate for a particular client, as well as abrochure that advisers can share with their clients when discussingtheir options. JNL also has a dedicated team of retirement specialiststo support adviser inquiries via a toll-free phone number,888-4EZ-ROLL.

For client education purposes, experts from JNL's Seminar SystemsUnit are available to help advisers deliver group educationalpresentations on the retirement planning landscape. In addition,Jackson National Life has enhanced its website with the launch of aconsumer education section, which includes multiple financialcalculators that can help consumers determine the amount of money theymight need for retirement.

"One of the valuable lessons learned from the Defined Contributionmarket is that a participant education program is a crucial serviceelement," said Luis Gomez, vice president, marketing strategy, JacksonNational Life Distributors, Inc. "Given this context, advisers musthave the tools to help clients with asset allocation planning thattakes the disbursement of income into account. With Choose YourDirection, JNL is giving advisers the support they require to helpclients make informed decisions about their retirement needs."

Choose Your Direction is the latest component in Jackson NationalLife's continued commitment to developing and delivering educationalprograms for advisers and their clients. JNL's award-winningmulti-media presentation entitled, "But What if I Live(SM) - TheAmerican Retirement Crisis," has gained popularity among advisers as atool to help explain the challenges that their clients are facing asthey invest for retirement.

Furthermore, over the last six months, Jackson National Life hassignificantly expanded its guaranteed minimum withdrawal benefit(GMWB) offerings within the company's Perspective(SM) family ofvariable annuities. The new GMWBs, coupled with the JNL's unbundledvariable annuity product design, provide advisers with choice andflexibility as they work with their clients throughout the retirementplanning process.

To learn more about how JNL's expertise and resources can helpmeet the retirement planning needs of your clients, please call888-4EZ-ROLL. For more information about JNL's variable annuityproduct lineup and wholesaling support team, advisers should call800-711-JNLD (5653) and financial institutions should call800-777-7900.

(1)Source: Investment Company Institute, Mutual Funds and theU.S. Retirement Market in 2004, August 2005.

About JNL

With nearly $68 billion in assets (GAAP)(a), Jackson NationalLife(R) is an industry leader in the areas of fixed, fixed index andvariable annuities. The company markets its products in 49 states andthe District of Columbia through independent and regionalbroker-dealers, financial institutions and independent insuranceagents. JNL's subsidiary, Jackson National Life Insurance Company ofNew York(SM), similarly markets products in the state of New York.Through its affiliates and subsidiaries, JNL also provides assetmanagement and retail brokerage services. For more information, visitwww.jnl.com.

(a)As of 12/31/05. JNL also has more than $60.2 billion (GAAP) inpolicy liabilities set aside primarily to pay future policyownerbenefits.

Before investing in variable products, investors should carefullyconsider the investment objectives, risks, charges and expenses of thevariable product and its underlying investment options. The currentcontract prospectus and underlying fund prospectuses, which arecontained in the same document, provide this and other importantinformation. Please contact your representative or the Company toobtain the prospectuses. Please read the prospectuses carefully beforeinvesting or sending money.

The Perspective Family of Variable Annuities (VA210, VA220, VA250,VA410) is issued by Jackson National Life Insurance Company (HomeOffice: Lansing, Michigan), and is distributed by Jackson NationalLife Distributors, Inc. Member NASD. May not be available in allstates and state variations may apply. These contracts havelimitations and restrictions, including withdrawal charges, recapturecharges and excess interest adjustment. Please contact the company formore information.

Variable annuities involve investment risks and may lose value.The long-term advantage of the benefit options will vary with theperformance of the variable investment options you select and thelength of time you own your annuity. Under certain market conditions,the cost of the options may exceed the actual benefit. All guaranteesare backed by the claims-paying ability of Jackson National LifeInsurance Company and do not apply to the principal amount orinvestment performance of the separate account or its underlyinginvestments. The value of the variable annuity fluctuates with that ofthe underlying portfolios and you may have a gain or a loss uponredemption. Please remember that a JNL variable annuity is intended tobe a long-term, tax-deferred investment vehicle for retirement. Anannuity's earnings are taxable as ordinary income when withdrawn and,if taken before age 59 1/2, may be subject to a 10% federal taxpenalty.

The following cautionary statement is included to make applicableand take advantage of the safe harbor provisions of the PrivateSecurities Litigation Reform Act of 1995 for any forward-lookingstatements made by, or on behalf of, the company. Forward-lookingstatements include statements concerning plans, objectives, goals,strategies, future events or performance, and underlying assumptionsand other statements which are other than statements of historicalfacts. However, as with any projection or forecast, forward-lookingstatements are inherently susceptible to a number of risks anduncertainties and actual results and events could differ materiallyfrom those currently being anticipated as reflected in suchforward-looking statements. There can be no assurance thatmanagement's expectations, beliefs or projections will result or beachieved or accomplished.