Imation Honors Outstanding Product and Technical Achievements

Imation Corp. (NYSE:IMN) today announced the recipients of its annual "Genesis Award” for a new product that has made a significant contribution to the company and an impact industry-wide. Imation also recognized 16 employees and retirees who have been named as inventors on 14 new patents issued to Imation by the United States Patent and Trademark Office in 2008. Both groups will be honored during the company’s Seventh Annual Imation Awards Banquet this evening.

Imation's "RDX Team” received the company’s Genesis Award for the successful introduction and market adoption of the Imation RDX Removable Storage System. This removable disk cartridge and docking station operates like a traditional tape cartridge system, while providing the benefits of a disk-to-disk system. With up to a half-terabyte capacity on a single cartridge, RDX provides small and medium-sized businesses (SMBs) with easy and reliable backup, data security and expandable storage. In 2009, working with technology partner ProStor Systems, Imation was selected by two major OEMs to provide RDX systems for their servers, and also launched an Imation-branded after-market product.

"We’re very pleased to see Imation recognizing its RDX team with the Genesis Award,” said Steve Georgis, general manager of RDX business unit , ProStor Systems. "RDX is rapidly replacing entry-level tape as the preferred back-up choice for SMBs. A company like Imation, with a strong technology focus based on more than 50 years in the industry and extensive global distribution reach, is an excellent partner to help us drive even broader adoption of RDX. With over 175,000 end users who are already enjoying the benefits of RDX, we look forward to continuing to work with Imation to deliver the next generations on our RDX technology roadmap.”

Imation also will recognize 16 inventors for data storage-related patents received in 2008.

"Imation has a long history of technical and product development leadership,” said Subodh Kulkarni, senior vice president and chief technology officer for Imation. "Our teams consistently generate technical advances and create new products that positively impact our business and the industry as a whole. Patents awarded in 2008 cover a wide range of innovations, from the structure of a magnetic tape to a wristband housing for a wearable flash drive to a removable hard disk drive and dock. Our technology leadership, combined with the hard work and expertise of our global product launch teams, helps Imation stay in the forefront of the industry. We are very pleased to honor this year’s Imation Genesis Award and patent recipients.”

2009 Imation Awards Include:

Imation Genesis Award

The Genesis Award honors an Imation product team that has made a significant contribution to Imation’s business -- from concept to development to successful market launch -- and is the centerpiece of Imation’s New Product Recognition Program designed to recognize and reward employees for their ingenuity. The recipients of the 2008 Imation Genesis Award are:

2009 Inventors

The honored inventors individually recognized for Imation patents issued in 2008 include:

About Imation Corp.

Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at http://www.imation.com.

Imation, the Imation logo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.