Hoover’s Mobile Goes Live at CES

Hoover’s, Inc. (http://www.hoovers.com) and its parent company D&B (NYSE: DNB), the leading provider of global business information, tools and commercial insight, today launched a new mobile product line at the annual Consumer Electronics Show (CES). Hoover’s, located in CES booth #36923, is demonstrating Hoover’s Mobile for iPhone™, BlackBerry® and Windows Mobile® smartphones and Hoover’s MobileSP for BlackBerry® and Windows Mobile® smartphones. The products are now available in the U.S.

"Our mobile products support the company’s strategic goal of providing customers with pervasive access to Hoover’s,” said David Mather, Hoover’s president. "Whether they’re in the office or on the road, we know our customers still need Hoover’s business insight and tools, and we want to ensure we deliver it to them in a way that fits within their normal daily workflow.”

Hoover’s Mobile and Hoover’s MobileSP allow users to access important customer, prospect and partner information, identify new prospects, size up competitors and prepare for meetings, and seize upon unexpected opportunities. Both products include mobile search for finding 28 million companies and 36 million executives, as well as maps and driving directions.

Additionally, Hoover’s MobileSP users have at their fingertips:

• One-click access to call executives
• GPS-enabled location searches
• Advanced search and list-building
• Custom call queue and "Save to Contacts” capabilities

Existing customers have been testing Hoover’s Mobile as a beta product and unanimously praised the ability to quickly find the information necessary to identify and evaluate potential sales leads and markets while traveling.

"Hoover’s Mobile is seamless, very well thought out and appears to be designed for business professionals, like myself, who are moving more and more towards self-sustainable mobile devices as opposed to lugging around a laptop all the time,” said Rob Gowan, founder of Gowan Research. "I’m on the road at least three weeks every month and Hoover’s Mobile gives me the flexibility I need. I can use it to quickly find the people and companies closest to where I am at any given time. It’s dead simple and gives me exactly what I want, when I want it.”

Hoover’s also released findings from its annual Mobile Survey, based on an October 2008 questionnaire to its three million monthly site visitors and customers. The survey results showcase a clear need for easier integration of mobile business tools. In addition to uncovering that 85 percent of customers would access Hoover’s information via mobile devices, the Hoover’s Mobile Survey discovered that 75 percent of customers have mobile devices they use primarily for business.

"Hoover’s is tapping into the workflow needs of the majority of its customers who are primarily executives and salespeople who work remotely on the road and combine business and personal use of their smartphones,” said Chuck Richard, lead analyst at Outsell, Inc. "Hoover’s sees the amount of time customers spend with these devices as new virtual market territory, and this mobile offering as one way to get existing and new customers used to turning to Hoover’s while on these devices.”

Pricing and Availability

Hoover’s Mobile is available for free, and Hoover’s MobileSP is available for an introductory price of $19.99 per month or $199 annually. Users can subscribe by visiting www.hooversmobile.com. Existing Hoover’s subscribers should contact their account managers about adding the mobile product.

About Hoover’s, Inc. – The Fastest Path To Business™

Hoover’s, a D&B company, provides its customers insightful information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development and other professionals who need intelligence on U.S. and global companies, industries and the people who lead them.

Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s (http://www.hoovers.com), the company’s premier online service. Hoover’s is headquartered in Austin, Texas.

* iPhone is a trademark of Apple Inc.

* The BlackBerry trademark is owned by Research In Motion Limited.

* Windows Mobile is a registered trademark of Microsoft Corporation.

Hoover’s is not endorsed, sponsored, affiliated with or otherwise authorized by Apple Inc., Research In Motion Limited or Microsoft Corporation.