Herbalife, AEG Worldwide Sign Global Strategic Partnership

(RTTNews) - Global nutrition company, Herbalife (HLF), and AEG Worldwide have signed a major strategic partnership that will see Herbalife as the official shirt sponsor of Swedish football team, Hammarby Fotboll Club.

This six-figure GBP deal, signed for 3.5 years until 2016, extends the reach of the existing AEG relationship with Herbalife in football - the nutrition company being the current shirt sponsor of AEG's Los Angeles-based team, LA Galaxy.

The deal, which was brokered by AEG Global Partnerships from London, will see the Herbalife logo on all authentic and replica shirts - home, away and alternatives - to be officially revealed at the Hammarby v Paris St. Germain friendly match on Tuesday 23rd July.

The agreement also includes commitments for Hammarby to train at the StubHub Centre in the USA - home of the LA Galaxy - during the term, as well as for both teams to play one friendly game at the stadium.