Help is on the Way! CDW Says ''We're There'' With 2007 Ad Campaign

CDW Corporation (NASDAQ: CDWC), a leading provider of technology products and services to business, government and education, today unveiled its new 2007 advertising campaign "We’re There.” Developed in partnership with their long-time agency partner, JWT, the campaign is designed to showcase CDW’s technology expertise, responsiveness and comprehensive solutions that meet customers’ needs. "Our new advertising campaign creatively demonstrates CDW’s ability to provide a robust menu of complete technology solutions to our customers,” said Mark Gambill, vice president, marketing, CDW. "Not only do we want to promote brand awareness, our goal is to illustrate CDW’s range of capabilities, from being a reliable product source to serving as a trusted advisor for more complex IT needs. This campaign accomplishes that in a memorable and fun way.” With a total media spend of over $50 million, a 19 percent increase from 2006, the new campaign will include broadcast, print and an online components. The TV campaign breaks today with the first commercial in a four-part series. Filmed in Oahu, Hawaii, the four television spots, "Help,” "Getting Started,” "Expansion” and "Batten Down the Hatches” will be rolled-out in two flights. "This new campaign drives home the benefits of working with CDW in what we hope is a fresh and clever way.” said Roy Trimble, executive creative director at JWT’s communications, entertainment and technology practice in Atlanta. "For television, we’ve used the classic metaphor of a man on a deserted island to illustrate that CDW understands the variety of challenges IT people can face. And that no matter what the needs or circumstances, CDW is there to help.” The media buy encompasses national broadcast, national print, technology trade magazines and select online outlets. Advertisements will be featured in major business magazines including Fortune, Forbes, Business Week, and Inc., and in sports magazines including Sports Illustrated and Golf Digest. CDW will also use a wide range of internet sites that encompass information technology content as well as news, business, and sports topics. About CDW CDW®, ranked No. 343 on the FORTUNE 500, is a leading provider of technology solutions for business, government and education. CDW is a principal source of technology products and services including top name brands such as Acer, Adobe, Apple, Cisco, Fujitsu, HP, IBM, Lenovo, Microsoft, Panasonic, Quantum, Samsung, Sony, Symantec and ViewSonic. CDW's direct model offers customers one-on-one relationships with knowledgeable account managers and access to more than 760 on-staff engineers and advanced technology specialists who customize solutions for customers’ complex technology needs. CDW also provides same-day product shipping and post-sales technical support. CDW was founded in 1984 and employs approximately 5,480 coworkers. In 2006, the company generated sales of $6.8 billion. For more information, visit CDW.com. About JWT's Communications, Entertainment and Technology Practice JWT, which celebrates its 142nd anniversary year, ranks as the largest advertising agency brand in the United States and as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY). JWT’s Communications, Entertainment and Technology Practice provides fully-integrated brand marketing capabilities to companies whose products and services are defining the new digital era. With offices in Atlanta, Dallas, Houston and San Francisco, the practice works with a variety of industry leading clients including AMD, BMC Software, CDW, Citrix and Texas Instruments. For more visit www.jwt.com and www.jwt.com/cet.