Heiler and ATG Partner to Deliver Product Information Management to ATG Commerce Customers

ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce solutions, and Heiler Software, a provider of enterprise Product Information Management (PIM) software, have formed a partnership to provide Web merchants with a solution that enables organizations to leverage the Heiler global network of premium suppliers and the Heiler enterprise PIM solution.

Customers today are demanding from their suppliers and retailers a wider product assortment, perfect data quality and channel consistency between their e-commerce platform, brick and mortar stores, print catalogs and mobile commerce. In order to meet these demands, ATG customers will be able to leverage Heiler’s enterprise PIM solution, which includes access to the Heiler global network of more than 6,400 suppliers and their 12,000,000 preloaded SKUs. This rapid deployment technique is a value-add that helps customers avoid going through the supplier to obtain the SKUs.

The Heiler PIM solution provides ATG customers with a single platform to acquire, manage and re-purpose all product information. Suppliers, distributors and retailers now have a solution to manage the entire information management process. Whether data originates in an ERP system, an inventory system, a PLM system or any number of other internal or external systems, the Heiler enterprise PIM solution becomes the central hub that normalizes the data and ensures perfect data quality, culminating in enhanced sales through the ATG e-commerce site. In addition, the Heiler solution provides retailers with the ability to leverage the same data that is in ATG to generate CD-ROMs, print catalogs, flyers and online quotes.

The Heiler-ATG partnership has already produced results, with shared customer Musician’s Friend, a top 50 e-tailer, selecting the joint solution. In addition to Musicians Friend, Newell Rubbermaid and GM are both joint customers.

"Multi-channel e-commerce is now imperative to any retailer,” said Greg Wong, CEO of Heiler Software Corporation. "The joint Heiler-ATG solution provides retailers with the best solution in the market to increase their product portfolios, prepare perfect product data and ensure brand consistency across channels resulting in increased sales and margins.”

Darren Burris, vice president of North American Channels at ATG, couldn’t agree more.

"Our customers are requesting solutions to streamline their data management capabilities across multiple channels and reduce the time to market for new products. With Heiler, our customers can achieve both and, in doing so, improve their ROI on the ATG Commerce platform” said Burris.

For more information of the Heiler ATG partnership, please contact Heiler directly at info@heiler.com or via the telephone at (313) 483-7100.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.